As a Commercial Painter, Should I Be on Twitter?

Today, there is no shortage of social media platforms. With platforms such as LinkedIn, Facebook, and Instagram taking the spotlight, many painting contractors don’t have Twitter on their radar. The majority of construction companies and painting contractors on Twitter are medium-to-large-sized operations, leaving an untapped opportunity for many small painting businesses. With over 67 million…

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Is Instagram a Useful Tool for Growing Your Painting Business?

In 2020, Instagram is one of the most powerful marketing platforms businesses are harnessing to grow their profits. With over 700 million active monthly users and 70 percent of American businesses using the platform, Instagram holds tremendous value for contemporary companies. As a painting contractor, it is important to stay up-to-date with trending communication strategies—that…

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Best Social Media Tactics for Your Painting Business

Cumulatively, social media platforms house more than 2 billion active users, making social media marketing one of the most valuable tools painting businesses can harness to attract new business. A strong social media presence will not only help you gain quality leads but also allow you to build relationships that increase customer satisfaction and loyalty.…

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How to Strengthen Client Relationships in Your Painting Business

In business, client relationships are everything. Going above and beyond to impress existing and prospective customers will ensure that you retain past customers and attract new ones. The best way to strengthen client relationships is to focus on customer service. The majority of customer complaints are usually tied to poor customer service experiences. Even if…

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How to Build a Painting Portfolio for Your Painting Business

You might be the best painter in your market, but if you can’t convince clients of the quality of your work, you’ll have a hard time gaining new customers. To land new contracts, painting contractors must have a strong portfolio of past work. The most common way to house a portfolio is through a website…

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4 Things Clients Look for Before Hiring a Painting Contractor

Whether a client is looking to repaint the exterior of their house or a bedroom, they will usually do some homework before hiring a painting contractor. Since the residential painting market is saturated with contractors, it’s important to be aware of the factors clients take into consideration when choosing a contractor. This way, you can…

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