Best Social Media Tactics for Your Painting Business

Cumulatively, social media platforms house more than 2 billion active users, making social media marketing one of the most valuable tools painting businesses can harness to attract new business. A strong social media presence will not only help you gain quality leads but also allow you to build relationships that increase customer satisfaction and loyalty.…

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How to Build a Painting Portfolio for Your Painting Business

You might be the best painter in your market, but if you can’t convince clients of the quality of your work, you’ll have a hard time gaining new customers. To land new contracts, painting contractors must have a strong portfolio of past work. The most common way to house a portfolio is through a website…

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Online Marketing Tips for Painting Contractors

Many painting companies struggle to attract sustainable customers and cultivate long-term business relationships. This comes as a result of not attending to marketing strategies and poor business plans. Rather than focusing on developing an effective marketing plan, most painting contractors focus their energy on the painting itself. Outlined below are some simple and easy-to-implement online…

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How to Follow Up with Sales Leads for Painting Contractors

A successful marketing campaign will be followed by an influx of fresh new leads that will hopefully convert to customers. However, just because your campaign generated a bunch of new leads doesn’t mean they are guaranteed to generate business. The key to turning your leads into sales is developing a strategic follow-up plan. Here are…

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Tips for Responding to Negative Reviews for Paint Jobs

Online reviews are essential to the success of a painting company. In fact, 93 percent of consumers attribute online reviews as a primary factor in their purchasing decisions. To maintain a positive online presence, it is important for businesses to respond to both positive and negative reviews. However, there is a right and wrong way…

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5 Ways You Could Be Putting Your Painting Company’s Reputation at Risk

ways you could be putting painting company's reputation at risk

A company’s reputation is one of its most valuable assets. Positive reviews and brand awareness can lead to an increase in leads, customer inquiries, and profits. Ensuring your company builds a good reputation by providing superior services and reliable staff to your customers is imperative for business growth. As a business owner, you should constantly…

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What Types of Painting Jobs Create the Highest Return on Investment?

What types of painting projects and jobs create the highest return on investment for painting contractors? It’s more or less a question I’ve been asked hundreds and hundreds of times, sometimes it’s phrased a different way, “Brandon, what type of work should I be doing?” I understand what you’re saying when you say that. I…

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Are Online Reviews Important for Painting Contractors?

online reviews are important for painting contractors

Most consumers don’t trust online advertising. Conversely, 84 percent of people trust online reviews. Today, online reviews are essential for attracting new customers and growing your business. Increasingly, resources such as Google My Business, Yelp, and Facebook are becoming the go-to place for researching businesses. Most modern consumers use online reviews to make decisions about…

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How Much Money Does a Painting Contractor Make?

how much money does a painting contractor make

Despite their long hours and physically demanding labor, painting contractors typically earn $15 an hour. Even established painting contractors usually walk away with well under $100,000 a year. Most painters are plagued by poor business decisions that directly affect their income. If you are struggling to break the cycle of ineffective sales, poor marketing choices,…

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