Posts by onlineleads@paintersacademy.com
Are You Treating Your Painting Clients Like a “Human ATM”? 🏧
When you communicate with your clients, are you treating them like a human ATM machine, but you don’t even know it? Let me explain. Do you ever have a friend or a family member, and I know I do. I can think of the individual right now that the only time you ever hear from…
Read MoreJust a little of THIS make a LOT of MONEY
If I asked you right now if you’ve got a business plan, what would you tell me? If I asked you, do you have any type of written marketing or recruitment or operations plan? It’s likely that you would like to see big changes in your painting business. Maybe it’s just kind of all in…
Read MoreSystems, Strategies and Real World Lessons Episode #1 Strategic Leadership
Hi everyone and welcome to the Pro Painter Playbook powered by APPC, a podcast where painting contractors come to get plays to help them stop guessing and start scaling. I’m Tom Tucker, senior adviser, business growth and performance at the Painters Academy. And I’m Tara Riley, COO of the Academy for Professional Painting Contractors. In…
Read MoreStop testing New Painters on the job…Do this instead!
So, the painting industry has a bad reputation and it’s deserved. Like, why do pitbulls have reputations for biting people? Because they bite them. And so, painters are not very professional. Often, we have issues with addiction and a lot of other things and criminal records, you name it. And then just people that have…
Read MoreEverything You Never Knew You Needed to Know About 404 Pages (And Why They Matter)
Let’s talk about something we’ve all encountered but rarely think about: the infamous 404 page. You know, that annoying message that says, “Oops, this page can’t be found,” when you click on a link? It’s the internet’s equivalent of wandering into the wrong room and realizing you’ve interrupted a private meeting. Awkward, right? But what…
Read MoreA Poor Painters EYE’s are Always BIGGER than his Stomach
The older we get, the more we realize our eyes can be bigger than our stomachs. Brandon Lewis starts with that exact thought – comparing a Thanksgiving plate piled too high to how many painting business owners approach marketing. It’s easy to chase more leads and bigger sales, but if you don’t have the team…
Read MoreGoogle Maps vs. Apple Maps: What’s the Difference and Why Your Painting Business Needs Both
Alright painters, let’s talk maps – not the kind you’d fold into a glovebox and never unfold the same way again, but the digital ones that customers rely on daily. Whether someone is whispering “Hey Siri, find a painter near me” or typing “house painters nearby” into Google, Maps is often the very first step…
Read More#1 Change for higher closing rates (even if you are more expensive!)
Are you often being told that you lose the jobs because your price is just too high? Let me give you the most important thing you can do to increase your closing rates without really changing much of what you’re doing. How are you delivering your estimates? 90 plus percent of painting contractors think that…
Read MoreThe #1 Thing Missing From Your Painting Website (and It’s Costing You Jobs)
There’s a critically important element of your website that is often missing. I look at painting websites from time to time. I don’t know anyone else that would have an interest in it, but because I’m in the industry and because we specifically build painting contractor websites for our members, it’s something that I keep…
Read MoreAre you “hiding” the SCOREBOARD from your Painters?
Brandon Lewis from the Painters Academy emphasizes that painting contractors must give their crews clear labor and material budgets—like a scoreboard—so they know what success looks like and can help the business stay profitable. Without these goals, crews are left in the dark, and it’s the owner’s responsibility—not the team’s—if projects go off track. Do…
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