The Problem with Masculinity: There Isn’t Enough of It
Unless you’ve been under a rock, you’ve watched or heard about Gillette’s recent controversial video. It depicts a wide variety of shoddy behavior and makes the wholesale assertion that men are at worst the source of it – at best complicit in letting it happen while creating a culture that encourages it. If you are […]
Read More »At the paint store coffee pot, Brian’s 2019 painting predictions…
Two days ago, I was dropping of flyers at local paint stores about the 2019 Painting Profits Summit. There was a little bit of a line to talk to the clerk, so I got a cup of coffee and spoke to an owner named Brian for a while about what he thought the new year held […]
Read More »Why Your Painting Estimator Can’t Close Sales at High Rates
Believe me, I understand your frustration… It’s expensive to hire, train, manage and pay a full-time estimator. It’s even MORE frustrating when their estimate closing rate is low and you constantly lose to low-priced painters. Basically, you are PAYING someone to LOSE business for you. It’s not good.( But if I’m being honest with you, […]
Read More »Will you pass on your painting business to your son?
Please don’t find this subject-line offensive. I don’t write the mail, I just deliver it. As best I can determine in auditing my subscriber lists name-by-name, ownership in independent painting businesses skews 97% male. I’m not giving an opinion on it, simply stating the observable reality. It’s no surprise that you find a lot of father-son […]
Read More »General Contractor Drugged with Truth Serum Emails Painter Brutal Bid Request
Share on Social Media! From: William Ellis Bill@AvarumGeneralContractors.com Date: Tue, Oct 30, 2018 at 1:39 PM Subject: HUGE Painting Project To: Jonathan Casey JC@abcpaintingcorp.biz Hey Jonathan… We do not even have this job I’m writing you about. Chances are, we’ll never get it. 15 other GC’s are bidding on this too. Each GC has 5 […]
Read More »The #1 Reason Painting Contractors Are Rarely Rich
I’d like to challenge you to do something if you dare… Notice: You must emotionally detach yourself from your business and your business from your personal identity to do this… The next time you are at the paint store, look around. What do you see? Rolls Royce’s? BMW’s? Mercedes? Nope… Just a bunch of dudes […]
Read More »Getting Online Reviews for Painting Contractors
We all know how important online reviews are for painting companies. Painting contractors without social proof and reviews in places like Google My Business, Facebook, and anywhere else your brand shows up when it’s searched are going to experience extremely low conversions. Not only will you experience low conversions, they are tied directly into […]
Read More »Social Media for Painting Contractors
Hey, every painting contractor wants to be on social media, and we are constantly harped at to chase after the newest, brightest, shiniest object that happens to show up in marketing blogs or something that we hear about in a forum or on a conference or in a private Facebook group. But the fact of […]
Read More »Painting Contractor Online Lead Strategy
If you want to generate online leads for your painting company, it’s challenging because everyone is trying to sell them to you. Should you do PPC? Should you buy them from a company like Home Advisor, or Angie’s List, or House, or Thumbtack? How should you go about it? Should you try to push […]
Read More »Digital Marketing for Painting Contractors
For painting contractors, digital marketing can seem overwhelming. There are tons of places you can spend your money, tons of places you can spend your time, both generally doing it yourself, hiring someone else to do it for you or just paying somebody in some kind of lead generation situation. Number one, be specific in […]
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