The Academy for Professional Painting Contractors is led by a passionate group that has been battle-tested on the painting and small business landscape. No arm-chair quarterbacks here. Measurable results and profitability growth for our members is what motivates our team.
Brandon Lewis, B.S., M.B.A.
Director of the Marketing Department
Brandon Lewis started and grew his painting business to over $1 Million in sales and 20 employees during the worst recession since the Great Depression. He went on to sell his business for a significant profit in a still struggling economy.
Lewis applies the marketing knowledge he has gained as a political consultant to U.S. Senate, U.S. Congress, State/Local Officials, and Caucuses to the painting industry, specifically as it relates to marketing of repaint services.
With a Bachelor of Science in Marketing, Magna Cum Laude, and a Masters in Business Administration with a concentration in Marketing, Brandon Lewis has the academic credentials to back up his real world experience.
An author and speaker – consummate reader of business books and a confessed audiobook addict – Brandon has a wealth of knowledge on marketing, advertising, operations, sales, and entrepreneurial leadership subject matter in the painting field.
Over 15 years of intense study pertaining to small business marketing gives him a unique insight into what works and what doesn’t when theory meets cold-hard reality for painters.
Membership Support and Executive Assistant
Kristin understands the accounting, reporting, and customer relations aspects of running a painting company as well as anyone in the industry. From post production profitability analysis to efficiently routing estimate schedules, she has a wealth of knowledge in how to organize office activities to increase efficiency and reduce the level of stress found in typical high-volume repaint operations.
With a bachelor’s of science in communications, Kristin also helps members utilize proven methods for communicating with past customers in a manner that increases repeat business and referrals while lowering the average cost of sale per transaction.
Enrollment Advisor and Executive Assistant
Jennifer is an employee who’s hard to catch. Whether she’s out doing community outreach for APPC or working hard on special projects, she’s constantly on the move in and out of the office. She works daily to ensure that every single process of her office runs as smoothly as possible. A mother of three, Jen loves spending time with her family and watching football.
Jennifer takes pride in coordinating not only day-to-day operations, but major projects such as the annual Summits put on by APPC. Between client communications, internal processes, and running the office, Jen is the backbone of APPC’s operations.
Digital Marketing Manager
John brings 15 years of digital marketing experience to the Web Services section of the Academy for Professional Painting Contractors. A born-and-bred New-Yorker, his diverse background includes a Bachelors Degree in Advertising and Masters Degree of Education, and has led him to a mastery of SEO after working with several Fortune 500 companies and some of the largest Internet Agencies in New York. Bleeding Yankee Pinstripe, his sense of determination and work ethic make him an incredibly valuable asset to APPC. He works with our customers to not only boost their online success, but also works hard to help his clients understand the ins and outs of SEO through reporting and up-kept communications.
John helps our members organically generate leads, increase web presence, and produce estimate requests through web development, SEO, and social media strategies that produce measurable and traceable results for professional painters.
Digital Marketing Specialist
T.C. also has a diverse background, from being an outdoor recreation professional, to semi-professional musician, to working with people with intellectual and developmental disabilities. With a Psychology degree, T.C. is a self-taught web developer, and began his digital marketing career by interning at the Academy for Professional Painting Contractors. He adds several skills to the Web Services department, including a magnetic personality that no one can resist and he’s also been dubbed, “The best person in the World,” by the Queen of England herself. He’s also the one who wrote most of these bios.
T.C. works hard building, editing, and optimizing websites for APPC’s clients. He works with John to ensure that everything on the World Wide Web as it pertains to our APPC clients is Search Engine Optimized.
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"The Secret Systems for Easy Re-paint Profits" Finally Reveals
Why 99% of typical marketing and advertising done by painting contractors doesn't work and is a complete waste of money
The 7 elements that turn boring marketing pieces into reliable lead-generators for the very best high-paying customers
4 strategies for increasing your prices that leave your customers happy to pay more than they would otherwise
Where to find the "hidden goldmine" sitting right under your nose, day-after-day that could put huge profits in your bank account in a matter of days
5 proven methods for "owning" the best high-end neighborhoods and being "the painting contractor" who is referred again and again
A simple 6-step process for being first-in-line for large, commercial repaint jobs that is set-it-and-forget-it for BIG paydays
How to attract the best paying customers while "scaring away" the penny- pinching-nitpickers who make your life miserable
And other effective strategies that will have your production schedule booked solid with high-margin, low-stress painting jobs week after week after week