The Problem with Masculinity: There Isn’t Enough of It

Unless you’ve been under a rock, you’ve watched or heard about Gillette’s recent controversial video. It depicts a wide variety of shoddy behavior and makes the wholesale assertion that men are at worst the source of it – at best complicit in letting it happen while creating a culture that encourages it. If you are…

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At the paint store coffee pot, Brian’s 2019 painting predictions…

Two days ago, I was dropping of flyers at local paint stores about the 2019 Painting Profits Summit. There was a little bit of a line to talk to the clerk, so I got a cup of coffee and spoke to an owner named Brian for a while about what he thought the new year held…

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Why Your Painting Estimator Can’t Close Sales at High Rates

Believe me, I understand your frustration… It’s expensive to hire, train, manage and pay a full-time estimator. It’s even MORE frustrating when their estimate closing rate is low and you constantly lose to low-priced painters. Basically, you are PAYING someone to LOSE business for you. It’s not good. But if I’m being honest with you,…

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Will you pass on your painting business to your son?

Please don’t find this subject-line offensive. I don’t write the mail, I just deliver it. As best I can determine in auditing my subscriber lists name-by-name, ownership in independent painting businesses skews 97% male. I’m not giving an opinion on it, simply stating the observable reality. It’s no surprise that you find a lot of father-son…

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General Contractor Drugged with Truth Serum Emails Painter Brutal Bid Request

Share on Social Media! From: William Ellis Bill@AvarumGeneralContractors.com Date: Tue, Oct 30, 2018 at 1:39 PM Subject: HUGE Painting Project To: Jonathan Casey JC@abcpaintingcorp.biz Hey Jonathan… We do not even have this job I’m writing you about. Chances are, we’ll never get it. 15 other GC’s are bidding on this too. Each GC has 5…

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The #1 Reason Painting Contractors Are Rarely Rich

I’d like to challenge you to do something if you dare… Notice: You must emotionally detach yourself from your business and your business from your personal identity to do this… The next time you are at the paint store, look around. What do you see? Rolls Royce’s? BMW’s? Mercedes? Nope… Just a bunch of dudes…

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Getting Online Reviews for Painting Contractors

 We all know how important online reviews are for painting companies. Painting contractors without social proof and reviews in places like Google My Business, Facebook, and anywhere else your brand shows up when it’s searched are going to experience extremely low conversions. Not only will you experience low conversions, they are tied directly into…

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Social Media for Painting Contractors

Hey, every painting contractor wants to be on social media, and we are constantly harped at to chase after the newest, brightest, shiniest object that happens to show up in marketing blogs or something that we hear about in a forum or on a conference or in a private Facebook group. But the fact of…

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Painting Contractor Online Lead Strategy

 If you want to generate online leads for your painting company, it’s challenging because everyone is trying to sell them to you. Should you do PPC? Should you buy them from a company like Home Advisor, or Angie’s List, or House, or Thumbtack? How should you go about it? Should you try to push…

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Digital Marketing for Painting Contractors

For painting contractors, digital marketing can seem overwhelming. There are tons of places you can spend your money, tons of places you can spend your time, both generally doing it yourself, hiring someone else to do it for you or just paying somebody in some kind of lead generation situation. Number one, be specific in…

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The 5 Keys for Success in ANY Economy

5KEYS-NB1

Discover the key to unlocking the hidden income potential in your painting business.

Jimmy Canabe
a year ago
Due to Brandon and his amazing guidance, we have been able to grow as a business and as individuals. His unique marketing strategies make our...
Art Snarzyk
10 months ago
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone...
Matthew Rathgeb
a year ago
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues...
Stephen Blauert
a year ago
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for...
Jonathan Webb
a year ago
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in...