Archive for July 2015
Protected: Exclusive APPC Member Benefit: Your At Home Monthly Newsletter, August Edition
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Read MoreWhat a Road-Side Fireworks Retailer Taught Me About Supply, Demand, and Old Inventory – And Why It’s Critical for Painters
July 5th is a terrible time to be selling fireworks, but it is a GREAT time to be buying them! On my way back to Tennessee from Alabama on Sunday, July 5th, I was on the lookout for small road-side fireworks stands. Kristin spent her 4th of July with family in Knoxville, TN and I…
Read MoreKyle Goes from Two Painters to SIX & Systematizes Painting Estimate Processes to Increase Conversions, Accuracy
“Owners get in the mindset that ‘this is just painting’, so owners take their businesses for granted and let things slip. I’m amazed at how you can easily be so much better than your competition simply by using a few proven systems,” Kyle told me as we spoke for this month’s edition of the MRPS…
Read MoreNick Goes “Whaling” After Commercial Painting Accounts and Focuses on Recruitment to Meet Demand
Nick in New Hampshire is a rare breed. He is one of the few painting contractors to realize the importance of SIMULTANEOUSLY driving demand for his services through marketing AND expanding capacity through recruitment. More on this later… He has also experienced a 180 degree change in thinking about his painting business in the last…
Read MoreWhy Painting Estimate Follow-Up Is Key: Kevin from The Bronx Lands an Easy $11,000.00 Because He Took One More Bite at the “Big Apple”
CAUTION: Before you read this article, I need you to open your mind, turn off your “we do that already” prejudices, and simply think about how you could do this better. Trust me – you can! How do I know you could do this better? Because I talk to 3-4 painting contractors each day who…
Read MoreGood Friends & Painting Customers Are Often Found By Accident, But Keeping Them for Life Takes Something More Intentional
My closest friends will tell you, that I just don’t let people go. They’ll also let you know that I tell really bad jokes, am obsessive-compulsive, and bossy – but that’s another story for another time… I have been very intentional and proactive about maintaining my friendships over the years. Pictured above is Tommy (guy…
Read MoreMarketing to Past Painting Customers, Ray with Aspen Painting Turns $483.00 Into an Extra $34,065.00 and Knocks It Out of the Park!
Ray joined the APPC about two months ago and has been laser-focused on implementation. Before I tell you how he used “marketing alchemy” to turn a tiny investment into a huge bump in sales, let me give you some background: Company Info Average Annual Pre-APPC Sales: $300,000.00 Employees: 2-3 and Ray In the Field Occasionally…
Read MoreAre painters losing their freedom?
As you probably know, I spent much of my professional career knee-deep in politics. When you work on U.S. Senate and U.S. House races, when you author a book on political fundraising, and when you write for the political industry’s only magazine, you get a close, disturbing look at how our government functions (or doesn’t,…
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