Online Leads
Everything You Never Knew You Needed to Know About 404 Pages (And Why They Matter)
Let’s talk about something we’ve all encountered but rarely think about: the infamous 404 page. You know, that annoying message that says, “Oops, this page can’t be found,” when you click on a link? It’s the internet’s equivalent of wandering into the wrong room and realizing you’ve interrupted a private meeting. Awkward, right? But what…
Read MoreGoogle Maps vs. Apple Maps: What’s the Difference and Why Your Painting Business Needs Both
Alright painters, let’s talk maps – not the kind you’d fold into a glovebox and never unfold the same way again, but the digital ones that customers rely on daily. Whether someone is whispering “Hey Siri, find a painter near me” or typing “house painters nearby” into Google, Maps is often the very first step…
Read MoreThe #1 Thing Missing From Your Painting Website (and It’s Costing You Jobs)
There’s a critically important element of your website that is often missing. I look at painting websites from time to time. I don’t know anyone else that would have an interest in it, but because I’m in the industry and because we specifically build painting contractor websites for our members, it’s something that I keep…
Read More5 Ways to Mix Online Media and Traditional Marketing to Paint the Town (and Get More Customers)
Alright, painters, it’s time to step up your marketing game. You know how you blend colors to get the perfect shade? Well, marketing works the same way. By combining the old-school charm of traditional marketing with the digital dazzle of online media, you can turn curious homeowners into loyal clients. Here are five ways to…
Read MoreWhy Your Jobsite Photos Aren’t Helping You Rank on Google (And How to Fix It)
If you’re a painting contractor, you’ve probably heard the same thing over and over: “You need to post pictures online! It helps with SEO!” And so you dutifully snap a few photos of that gorgeous freshly painted home, upload them to your Google Business Profile, maybe toss a few on your website or Facebook, and…
Read MoreTop 5 Ways to Dominate Google Local Service Ads (LSAs) in 2025
If you’ve ever wondered why your competitors are basking in the glory of top rankings while your LSA is sipping lukewarm coffee at the bottom, this guide is for you. Here are the top 5 ways to make Google love your Local Service Ads in 2025 and boost your chances of reaching the top. …
Read MoreBeyond Google: The Untapped Potential of Yahoo, Bing, and DuckDuckGo for Painting Contractors
In the vast ocean of the internet, every painting contractor is on a quest to make their mark, aiming to splash vibrant colors of their services across the digital canvas. While Google has long been the 800-pound gorilla in the room guiding this quest, there’s an entire uncharted territory in the realms of Yahoo, Bing,…
Read MoreGoogle’s Local Service Ads – Are They Worth Your Time?
Ever heard of Google’s Local Service Ads? It’s like getting a VIP badge for your business right on Google’s search results. Imagine someone in your town looking for a service you offer, and boom, there you are at the top, with a shiny “Google Guaranteed” badge. It’s a game-changer because it puts you front and…
Read MoreWhy Painting Contractors Should Incorporate Social Media Into Their SEO Strategy
Let’s talk about mixing social media with SEO to boost your online game. Think of it like making a smoothie. You’ve got your SEO, which is like your fruits, and social media, which is like your juice. Blend them together, and you’ve got a tasty mix that makes your online presence pop! So, what’s this…
Read More7 Reasons Your Painting Website Isn’t Generating Leads – And What to Do About It!
John Schofield: My wife wasn’t with me yesterday to watch you guys. When I went home, I said, “Baby, listen, they killed it and I got to start this thing tomorrow, and I’m really nervous about this. You got any words of wisdom, some sage advice?” She’s good with that. She looked at me…
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