Online Leads
5 Ways to Mix Online Media and Traditional Marketing to Paint the Town (and Get More Customers)
Alright, painters, it’s time to step up your marketing game. You know how you blend colors to get the perfect shade? Well, marketing works the same way. By combining the old-school charm of traditional marketing with the digital dazzle of online media, you can turn curious homeowners into loyal clients. Here are five ways to…
Read MoreWhy Your Jobsite Photos Aren’t Helping You Rank on Google (And How to Fix It)
If you’re a painting contractor, you’ve probably heard the same thing over and over: “You need to post pictures online! It helps with SEO!” And so you dutifully snap a few photos of that gorgeous freshly painted home, upload them to your Google Business Profile, maybe toss a few on your website or Facebook, and…
Read MoreTop 5 Ways to Dominate Google Local Service Ads (LSAs) in 2025
If you’ve ever wondered why your competitors are basking in the glory of top rankings while your LSA is sipping lukewarm coffee at the bottom, this guide is for you. Here are the top 5 ways to make Google love your Local Service Ads in 2025 and boost your chances of reaching the top. …
Read MoreBeyond Google: The Untapped Potential of Yahoo, Bing, and DuckDuckGo for Painting Contractors
In the vast ocean of the internet, every painting contractor is on a quest to make their mark, aiming to splash vibrant colors of their services across the digital canvas. While Google has long been the 800-pound gorilla in the room guiding this quest, there’s an entire uncharted territory in the realms of Yahoo, Bing,…
Read MoreGoogle’s Local Service Ads – Are They Worth Your Time?
Ever heard of Google’s Local Service Ads? It’s like getting a VIP badge for your business right on Google’s search results. Imagine someone in your town looking for a service you offer, and boom, there you are at the top, with a shiny “Google Guaranteed” badge. It’s a game-changer because it puts you front and…
Read MoreWhy Painting Contractors Should Incorporate Social Media Into Their SEO Strategy
Let’s talk about mixing social media with SEO to boost your online game. Think of it like making a smoothie. You’ve got your SEO, which is like your fruits, and social media, which is like your juice. Blend them together, and you’ve got a tasty mix that makes your online presence pop! So, what’s this…
Read More7 Reasons Your Painting Website Isn’t Generating Leads – And What to Do About It!
John Schofield: My wife wasn’t with me yesterday to watch you guys. When I went home, I said, “Baby, listen, they killed it and I got to start this thing tomorrow, and I’m really nervous about this. You got any words of wisdom, some sage advice?” She’s good with that. She looked at me…
Read More3 Mistakes on Your Painting Website
If you’re not getting the best performance out of your painting website, here’s a little checklist of what may be wrong. This is something I’ve compiled after spending a few years constructing and optimizing websites exclusively for painting business owners. Just like I see the exact same problems time-and-time again in operations, sales, marketing and…
Read MoreHome Advisor Leads “False & Phony” Says FTC – Do you use them?
Brandon, Well, it looks like Home Advisor is in hot water again. This time, it’s with the Federal Trade Commission. Samuel Levine, Director of the FTC’s Bureau of Consumer Protection, said of Home Advisor “platforms should not use false claims and phony opportunities to prey on workers and small businesses.” If you’ve ever used these…
Read MoreDo You Link To Pay-Per-Lead Sites on Your Website?
TRANSCRIPT: Hi, guys. Today, we’re going to discuss something that a lot of painting contractors do and they don’t even realize that they do it. Many painting contractors use what I like to call pay per lead sites to help them bring more qualified leads to their company. Not a bad thing. Perhaps you’re one…
Read More