Business Tips
American Painting Contractor’s Marketing Interview with APPC Founder Brandon Lewis
Recently, APC Magazine’s Editor, Emily Howard, made me “spill the beans” about the marketing secrets most ultra-profitable painting contractors typically keep to themselves. In this edition of Paint Radio, I pull back the curtain on these little-known concepts… The Painting Profits Pyramid (and why so many painter’s never make the kind of money they deserve) The…
Read More8 Steps to Develop an Effective Marketing Calendar Painting Contractors for 2015
Most painting contractors have a calendar on their desk that they use for their own personal schedule. It helps you stay on track, avoid double-booking, set deadlines, and prioritize. There’s a good chance you also have separate calendars in your business for operational, administrative, and customer service functions. However, it surprises me how few painters…
Read MoreA Story About Creating Price Elasticity, Up-Selling, and List Building for Painting Contractors … If You Can “Bear” It!
Last Christmas, my sister Casey bought Sylvia a gift card to Build-a-Bear. Needless to say, we were a touch slow in getting around to using it – waiting until a few weeks before Christmas this year to go on our bear-building adventure to the local mall. Kristin and I had a blast watching Sylvia…
Read MorePainting Contractor Marketing for 2015: Part One
Listen While You Work: Part One: Why Your Mindset Is a Magnet for Painting Success As painting contractors, we often mistake “busyness” with effectiveness. There is nothing more exhilarating than arriving to work on Monday morning and spending the entire day hurriedly “putting out fires” and dealing with “life and death problems.” When we have…
Read MorePainting Contractor Marketing for 2015: Part Two
Listen While You Work: Part Two – Why Thinking Bigger Is Better in Painting When you are thinking about growing your business in the New Year, it can be overwhelming. It is very difficult to know where to start. One of the biggest reasons painters get “stuck” in the planning process is because they do…
Read MorePainting Contractor Marketing for 2015: Part Three
Listen While You Work: Part Three – The Devil Is In The Details So far, we have talked about your mindset and planning for success. However, you and I both know that if nothing is done, nothing will be gained. In this third part of our audio series about maximizing profits in the New Year, we…
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