Posts by onlineleads@paintersacademy.com
The #1 Reason Your Website Isn’t Converting
If I close my eyes right now, I bet I could predict exactly what’s on your website. Because most painting contractors use the same crappy copy and messages as every other contractor. In fact, for the most part, I could take the marketing from any painting business, change the logo, change the phone number, change…
Read MoreDo Mailed Newsletters Work Anymore? The Truth for Painting Contractors
Do physically mailed newsletters or printed collateral even work anymore? In this digital age where everything is social media and digitally connected, folks have thought that this medium no longer performs. And the truth is, it’s untrue. As I’ve worked with hundreds of painting contractors, one of the key elements in our program is that…
Read MoreHow Videos Help Painting Contractors Dominate Online Search | Free Strategy
How do you take these same video assets and turn them into something that can generate leads, especially for specific high value keywords like commercial painting, warehouse painting, and things of that nature, and even epoxy floors and cabinets, which we all know have higher profit margins. So, if you’re painting cabinets, and let’s say…
Read MoreAre You Treating Your Painting Clients Like a “Human ATM”? 🏧
When you communicate with your clients, are you treating them like a human ATM machine, but you don’t even know it? Let me explain. Do you ever have a friend or a family member, and I know I do. I can think of the individual right now that the only time you ever hear from…
Read MoreJust a little of THIS make a LOT of MONEY
If I asked you right now if you’ve got a business plan, what would you tell me? If I asked you, do you have any type of written marketing or recruitment or operations plan? It’s likely that you would like to see big changes in your painting business. Maybe it’s just kind of all in…
Read MoreSystems, Strategies and Real World Lessons Episode #1 Strategic Leadership
Hi everyone and welcome to the Pro Painter Playbook powered by APPC, a podcast where painting contractors come to get plays to help them stop guessing and start scaling. I’m Tom Tucker, senior adviser, business growth and performance at the Painters Academy. And I’m Tara Riley, COO of the Academy for Professional Painting Contractors. In…
Read MoreStop testing New Painters on the job…Do this instead!
So, the painting industry has a bad reputation and it’s deserved. Like, why do pitbulls have reputations for biting people? Because they bite them. And so, painters are not very professional. Often, we have issues with addiction and a lot of other things and criminal records, you name it. And then just people that have…
Read MoreEverything You Never Knew You Needed to Know About 404 Pages (And Why They Matter)
Let’s talk about something we’ve all encountered but rarely think about: the infamous 404 page. You know, that annoying message that says, “Oops, this page can’t be found,” when you click on a link? It’s the internet’s equivalent of wandering into the wrong room and realizing you’ve interrupted a private meeting. Awkward, right? But what…
Read MoreA Poor Painters EYE’s are Always BIGGER than his Stomach
The older we get, the more we realize our eyes can be bigger than our stomachs. Brandon Lewis starts with that exact thought – comparing a Thanksgiving plate piled too high to how many painting business owners approach marketing. It’s easy to chase more leads and bigger sales, but if you don’t have the team…
Read MoreGoogle Maps vs. Apple Maps: What’s the Difference and Why Your Painting Business Needs Both
Alright painters, let’s talk maps – not the kind you’d fold into a glovebox and never unfold the same way again, but the digital ones that customers rely on daily. Whether someone is whispering “Hey Siri, find a painter near me” or typing “house painters nearby” into Google, Maps is often the very first step…
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