$5,750 an hour?

Eric Heipel

Listen to Eric’s Perspective-Changing Interview Below!!!

Loading the player …

So often, as painting contractors, we spend our time focused on the wrong things. We fill our days with checking on jobs, running paint or equipment to absent-minded crew leaders, or endlessly replying to emails.

We busy ourselves with menial tasks that are worth
$12.00 to $15.00 per hour,
yet never seem to be able to “fit in” the high-value,
wealth-building activities we should.
We let the tail wag the dog…

We wear “hard work” as a badge of honor and blithely claim, “I don’t have time to market, build systems, or improve my processes. I’m just too  busy!”

Endless, anxiety-inducing busyness can be a cop-out. It is often our way of avoiding what really needs to be done in exchange for a convenient scapegoat. After all, who can fault a person for “working hard?”

In this call, Eric from Minnesota demonstrates how mindset matters when it comes to getting the most money for your time. While most owners throw their hands up and claim, “I can’t do all that, I’m too busy,” Eric asks mildly, “Why would YOU want to do it PERSONALLY anyway?”

Delegation, when coupled with clear directions, processes, and oversight, can yield tremendous value for just a little bit of your time.

Question: What’s keeping you “busy” these days? … More importantly, is it worth $5,750 an hour? $2,500 per hour? What about $1,000 an hour? $200?… or is it more like $12.00 per hour?…

Can you make EVERY hour worth that much? No, but you should strive with purpose to make at least a few hours of your week high-productivity, high-profitability hours – every week.

This may mean outsourcing, delegating, or dropping a few items that are cramping your calendar. It may mean becoming more efficient and process-driven with tasks that take too long to do currently.

Move the low-dollar stuff out or push it over to tomorrow (trust me, it will wait.) Move the big-dollar activities in… and do it TODAY! Your bank account will thank you… and you’ll sleep better knowing the work you did today will create a better business tomorrow.

Now, get “busy” 😉

Brandon Lewis, MBA
Director of the Marketing Department
p. 423-800-0520
f. 800-410-3595
1523 E 27th Street
Chattanooga, TN 37404



Leave a Comment

The 5 Keys for Success in ANY Economy


Discover the key to unlocking the hidden income potential in your painting business.

Jimmy Canabe
a year ago
Due to Brandon and his amazing guidance, we have been able to grow as a business and as individuals. His unique marketing strategies make our...
Art Snarzyk
10 months ago
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone...
Matthew Rathgeb
a year ago
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues...
Stephen Blauert
a year ago
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for...
Jonathan Webb
a year ago
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in...

Hear What Other Members are Saying:

Screen Shot 2020-01-31 at 4.06.20 PM
Jim and Lorraine

“Our first campaign reached $60,041.98! That's a huge percentage of our annual sales! You don't pick the peach orchard just one time. Different peaches ripen every day. Thanks for encouraging us to keep after it!”

Screen Shot 2020-01-31 at 4.09.01 PM

“15 requests for quotes and closed and/or completed $23,000 of work and I still have a few more to do. Conservatively this campaign will net $25,000 in found money in the first 45 days! Thanks Brandon!”

Screen Shot 2020-01-31 at 4.11.25 PM

“This year has been the biggest year of growth for us. We're double where we were last year. I realized the real money in this business is in the marketing of the services - not the doing of the services.”

The 5 Keys for Success in ANY Economy

Discover the key to unlocking the hidden income potential in your painting business.