Email Marketing for Painting Contractors

Email Marketing for Painting Contractors

Email marketing for painting contractors can be confusing. It is often either underutilized or over utilized poorly. We’re going to talk about how emails can help you increase closing rates and can generate leads, both repeat, referral, and net new, and exactly how you can leverage email with your painting company to make an extraordinary difference. So, there are three audiences for email. There are more that we can talk about, but I’m only gonna cover three in this video.

Email Marketing for Painting Contractors

The first is email marketing to current clients.

Number one, most people never email their current clients. Once they buy you treat them like garbage. They never hear from you again, even if you’ve got hundreds of thousands. Number two, when you do email your clients often the only thing that painting businesses want to do is to treat them like a human ATM. We’ve got a special. Please review us. We got a special, we got a special. Please buy, please buy, please buy.

After a while your list becomes so unresponsive that it’s not useful, or everyone has unsubscribed. No one cares about paint. You should be using a digital email newsletter once a month. Ours is called the At Home Monthly Newsletter, and it’s all about making personal connections and providing value. It has absolutely nothing to do with paint, except for recognizing clients, referral sources, and a little tiny offer at the end.

We build an emotional attachment. That’s how our guys get up to 80% repeat and referral business and growing every year at 30% net profit. So, you can do that, too.

Number two, email potential clients.

Email is great for potential clients, and we teach our guys how to use this through auto responders after the request is made for an estimate where we differentiate our company and our painting business based upon our people, our processes, and our product knowledge. You have to make your messages powerful and, if you can, include multimedia messages such as video, landing pages, pictures, before and after, instead of just text.

It is a great way to make that emotional connection at a distance, and to even continue selling after you’ve written the proposal, because so many people do not close on the spot. They make that decision in follow up.

Finally, unconverted leads.

So many people think that if someone doesn’t buy after two or three weeks, or even a month or two months, that that unconverted lead is a tire kicker. I’m here to tell you that that is not the case, after running systemic follow-up campaigns with thousands of unconverted leads at hundreds of painting businesses, both franchised and independent, corporate and locally owned sole proprietors, it takes a long time for someone to make a painting decision, especially when you get up in the $4000, $5000, $10,000, $20,000.

If you use your email marketing campaigns in a very strategic way through unconverted leads you will find that you can turn tire kickers, supposed tire kickers, into paying clients. A lot of them, even if they don’t buy from you, if you stay in touch with them will refer you to friends and neighbors even though they used somebody else and had a bad experience.

Make sure your email marketing is going out to current clients, prospective clients at the beginning, at the sales cycle in particular, you can use it throughout in an automated fashion, although that’s another discussion for another time, and then unconverted leads. Hey, if you’ve got lots of questions, we’ve got lots of answers, and I would invite you to download the resources on this page, the free report and video training series that reveals what’s really working for America’s top-performing painting contractors online generating leads, websites, SEO.

We kind of wrap it all up in a nice neat package for you, and it’s well worth the watch, well worth the read. Download it on this page right now before it goes away. I’m Brandon Lewis with Painter’s Academy and Painter’s Weekly saying, “Go out there and get your share of the organic demand that’s online.”

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
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