SEO for Painting Contractors

SEO for Painting Contractors

SEO for painting contractors is very important. If your search engine optimization isn’t correct for your painting business, it means you can’t be found . If you can’t be found, there’s no chance of converting someone to a lead on one. And we’re talking about primarily in this video the search engine optimization for your painting company website.

There are three big things I want you to keep in mind about this, because there’s tons of things you need to know.

SEO for Painting Contractors

SEO Tips for Painters #1

But number one is selecting the correct location. I cannot tell you how many times we have done a diagnostic assessment of a website and someone has domiciled their location outside of the service area they want to serve. They’re in a suburb, but they want to get leads from the city. They’re in the city, but they want to get leads from the suburb.

You can’t do it and be in the three pack. You can build city pages and you can build pages that will allow you to get on the first page of Google below the three pack, but in many situations, that’s putting you two thirds of the way down the page and you may never, ever get a lead. So number one, make sure that your location shows. Even if it’s your home. I’m talking the full address, I’m talking the whole thing. Don’t try to hide that stuff.

Put it where the boundaries are of the city. And if you ever wonder if I’m inside or outside the boundaries of a city, just look up the city name and state in Google on Google maps and a little red outline will show up. If you’re outside the red outline, you will not appear in search very often. Okay, so number one, pick the right location.

Painting Contractor SEO Rule #2

Number two. SEO for painting contractors revolves around a simple question: Is your key word list is valid. Right? I see so many people building websites that have very little content on them, very few pages, the key words they are using are not the ones that are being searched, because they don’t have the industry expertise that I have from working with national painting franchises, manufacturers and then working with lots of independents. And they’ve built their entire website around key words that are not related to the industry.

Often this happens if you hire someone to build your website that is not familiar with the painting industry. So are your key words relevant? And is there enough stand alone content per page on each key word to be found? Think of each page on your website as almost like a mouse trap for a particular key word.

Ranking a Painters Website Rule #2

And finally, have you optimized your Google My Business page. There’s not a whole lot you can do on a Google My Business page, but each and every thing you do is important. Have you named your pictures after key words before uploading them? Most people don’t. Do you have key words inside your reviews? You can prompt these very easily with your clients. Most people don’t.

Are your hours of operation on there? Have you picked the categories for painting contractors that are out there for the services that you provide. There are three major ones and they’ve recently allowed us to go back and tags again. So if it’s been a few years or a few months since you’ve looked at your Google My Business account, it’s critically important that you do so. Are you putting posts on there occasionally during the busy season or if you have a promotion.

Summary for Local SEO

So number one, you need to look at your location, both is the competition too hot? In which case maybe you go somewhere else? Or is there opportunity some place that you’re not. Sometimes that even means a secondary location, if you can do it legitimately. The second thing we talked about was the key word list validation, to make sure that you’re using key words that people actually search for through research, not just your gut instinct. Have you optimized your Google My Business page for your painting company. Those are the big things when it comes to SEO for painting contractors. 

We’ve just scratched the surface in this video on that particular topic, so if you want more in depth information, I would suggest that you download the free report in the video training series exclusively for repaint contractors that you will find on this page.

We really get into depth and I give you lots of examples on why it’s critically important that you understand the essentials regarding painting contractor websites and local SEO.

Talk to you soon.

Brandon Lewis
Founder, The Academy for Professional Painting Contractors
Publisher, Painter’s Weekly

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
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