5 Step Commercial Painting Marketing Formula

commercial painting marketing

As seen in APC Magazine

For most painting contractors, residential repaints are the bread and butter of the business. However, they can be a real pain in the ass sometimes..

1 – Dealing with emotional wives, husbands, and lay-about teenagers is frustrating

2 – Constantly shuffling your schedule and splitting up crews for tiny jobs is an operational nightmare

3 – If you’re going to lose money on a job, it always seems to happen when “one thing goes wrong” on an already small-profit project

While the money adds up over time in residential, it can often seem like a “one-step forward, two-steps back” process. Commercial repaints, on the other hand, are quite different…

*Facility managers and maintenance managers are focused on the functional outcomes of the project and are easier to work with

*Large projects are easy to schedule, involve less supervision, and require less administrative expense

*Large pay-days and predictable, recurring revenue makes it easier to grow your business, increase owner income, and pay-down debt

If you’ve ever landed a large commercial repaint contract, I’m sure you have experienced this first-hand. Plus, compared to working with a general contractor on commercial new construction, commercial repaints possess the following advantages…

1 – You are paid quicker with fewer hassles and less financial risk

2 – Other trades aren’t constantly screwing up your work throughout the project

3 – They are simple to schedule

4 – You own the customers relationship instead of being controlled by the general contractor

If commercial repaints offer so many advantages compared to residential repaints or commercial new construction, why do so many owners fail to target this lucrative market?

It’s simple – most owners don’t know how to locate, sell, or retain commercial repaint clients. Here’s a simple 5-step marketing formula that can change all that for you:

Step #1 – Buy a List and “Get Close” – Simply driving around your local market will not … (click here to read the full article)

Visit www.CommercialRepaints.com for a Free Report and CD on generating leads and selling more commercial repaint contracts.

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