Marketing a Painting Business Effectively

Marketing a Painting Business Effectively

Marketing a Painting Business Effectively

Marketing a painting business effectively is much more than “dumb luck.”

Recently, I gladly heard from an owner who reported some great news. “I just closed a $25,000.00 job that landed in my lap by ‘dumb luck,’” he told me.

While I am certainly happy for this owner and he is a really hard worker and marketer, let me make one thing clear: There’s no such thing as “dumb luck” in lead generation and sales.

When good things happen to you in painting, it’s because of one thing that happened in advance of it: COMMUNICATION!

When you look at a new painting project, communication preceded that estimate. Maybe you emailed, mailed, or called the prospect or customer. Maybe they saw an ad in a publication or on social media.

Maybe they remembered your communications from years ago. Maybe they were referred by communication from a past customer. Maybe they found you online through communication while searching for painting service providers.

All “dumb luck” for the most part is caused by communication in ADVANCE of the “lucky” event.

Here’s the deal: If we know that good communication results in “dumb luck” why don’t we communicate more often?

In truth, there’s no good answer for why we should not be communicating and marketing with past painting customers, unconverted leads, and referral sources with regular, calendared, and unrelenting consistency.

That’s why we recommend, among other things, newsletter marketing for all painting contractors.

You never know when Mrs. Smith has some “dumb luck” waiting for you in the way of an exterior repaint project she’s been considering for the last few months, but hasn’t found the time to call for an estimate yet.

You never know when a new facility manager may have arrived in the place of an old contact and he’s just itching to repaint an entire warehouse in the next few weeks.

Waiting for “dumb luck” is frankly, well, very dumb indeed. Communication and marketing creates “dumb luck.” Communication notifies you, in advance and before it’s too late, of “dumb luck” opportunities.

Rest assured, the more you communicate the luckier you will get in the painting business.

Want better luck in business? Communicate and market more often and more effectively.

Brandon Lewis, MBA
Director of the Marketing Department
p. 423-800-0520
f. 800-410-3595
THE ACADEMY for PROFESSIONAL PAINTING CONTRACTORS
1523 E 27th Street
Chattanooga, TN 37404

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
Art Snarzyk
Art Snarzyk
19:17 23 Aug 19
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone their skills further. Brandon and his team have effective processes and strategies for their members. His tenacity and directness is only matched by is truly apparent desire to help people succeed in business so they can be happy in life.As someone who attends many contractor events nationwide, I think the most compelling thing about APPC is that I have not met many of these members in various other places I've visited......APPC's credibility speaks for itself when one recognizes that a strategic consulting and marketing company is actually effective at attracting members that other organizations do not / cannot.Keep up the great services you provide our industry!read more
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