How to Grow a Painting Business and Get Off the Ladder for Good

How to Grow a Painting Business

“How do you grow a painting business?” is a question that has dogged owner-operators and mid-sized owners in the industry for years. While there are are certainly several ways to get there, Torlando, one of our APPC members, shares his story of growth through marketing and personal growth.

When you talk with Torlando, you know you have a bright and thoughtful fellow on the other end of the line. We caught up recently and I think what he has to share can help any painter on his path to success.

“This year has been the biggest year of growth for us. We’re double where we were last year,” Torlando sets the stage for 2015 and the challenging journey that led him to his banner year.

“It didn’t start out that way. This time last year, I was spread too thin, overwhelmed, and my customers weren’t happy,” he said.

Torlando continued, “About the same time, I fell from a 15-foot ladder and was knocked unconscious. I decided during the recovery process that I had to focus exclusively on marketing and sales because I was so busy getting the jobs done I didn’t have time to find the next one.”

Then, another big change happened in Torlando’s life that caused him to focus even further on making his business successful. “When I got married to Katie and we had our daughter Judy,

I was motivated to kick it into high-gear for my family. I told myself, ‘You’re going to have to study, learn some new skills, and change some things to grow.’”

“I realized the real money in this business is in the marketing of the services – not the doing of the services,” said Torlando.

“I started using the pre-positioning and post-positioning in the PowerPaint Presentation Process. I used to take bids home, but I started doing them on the spot and people started saying ‘yes’ much more often. Other painters don’t do that. By the time I arrive on the job, customers are educated and impressed,” he said excitedly.

“All of these changes started when I began taking my education seriously. I’ve read more than 30 books in the past year about business. Every change I’ve made has been because of some failure, but I’ve learned from them and changed accordingly,” Torlando commented.

When asked what he and his family do for fun he said, “We are very active in our church. We love to go to local festivals. My wife, Katie, likes to knit and weave and I spend much of my free time reading.”

I asked Torlando what he would tell himself if he could travel back in time to when he first started his painting business…

“Don’t sell yourself short. You need to read, learn, and do as much as it takes. At the end of the day, you have to get it together and change some things.”

Well said Torlando.

If you’re struggling to grow your painting business so you can “get of the ladder” and need a proven system for generating leads, closing sales, and maintaining momentum, request your free educational resources before leaving this page or contact the APPC for a no obligation marketing evaluation by clicking here and reaching out.

Brandon Lewis, B.S., M.B.A.
Director of the Marketing Department
The Academy for Professional Painting Contractors
Department: 423-800-0520


  1. Steven Haas on November 4, 2015 at 11:11 pm

    Would like info

    • Brandon Lewis on November 10, 2015 at 1:42 am

      Steven – Great to hear from you! All you have to do to get the free audio CD and marketing info for painting contractors is to sign up on this screen! Look for the video and the opt-in box!

  2. Nick Foster on November 12, 2015 at 4:31 pm

    Do you send stuff to the United Kingdom?

    • Brandon Lewis on November 12, 2015 at 5:40 pm

      YES! We send digital copies of the report and have APPC members that are outside of the U.S. Our strategies and tools are delivered by our member’s only website. Support is delivered via phone and webinar, so you can join from anywhere in the world, so long as you are in an english-speaking market.

      Does this help?

  3. Kim leon on September 8, 2017 at 4:43 pm

    Hi good afternoon. I just sent an email an excited to see the response . thanks

    • Brandon Lewis on September 11, 2017 at 4:14 pm

      Thanks Kim. We look forward to helping you grow your painting business!

  4. Rob Sapienza on April 21, 2019 at 2:09 am

    I gather that you are based in the USA? How can your strategies help me in Canada?

    • Brandon Lewis on April 21, 2019 at 2:29 pm

      He help Canadian painting contractors grow their business in the same way we help those in the US. Fundamentals do not change when you step one foot across a border. People buy and work with people. I’ve sent you an email Rob.

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George Hamby
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I have been watching multiple videos over the past two or three years. As I watch these videos I get inspired to try to step my...
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Brandon has great insight and content in the painting industry. He definitely has the pulse on the industry. His insights has helped me tremendously in...
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I first met Brandon several years ago at the Sherwin Willliams Pro Show. My "take away"... I was sitting up front, second row, and he asked...
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“This year has been the biggest year of growth for us. We're double where we were last year. I realized the real money in this business is in the marketing of the services - not the doing of the services.”

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