Everyone uses someone for a service whose performance is only mediocre… even though you know you could probably find a better provider.
Maybe it’s the person who cuts your hair or mows your lawn. Maybe it’s your accountant or a restaurant you frequent. They’re “ok,” but far from outstanding.
So, why do you keep using them? It’s simple: You know them and they are familiar to you. You know their family or maybe you have an acquaintanceship with them.
As the old saying goes, “better the devil I know…”
Painting is no different. Now, I’m not saying you should provide “mediocre” service, but I am saying that people will use your services and refer you often if you can simply get them to feel familiar with you and your company… if they can “get to know you” better and better month after month.
When you do this, it’s super-hard for competitors to come between you and your customers. It’s hard to “move backwards” in revenue growth when you never lose a customer.
Using a mailed and emailed newsletter is THE best strategy for creating consistency, predictability, and price elasticity in your painting business.
But, there’s a big problem: Very few painting contractors start a newsletter. The few who send it out once or twice get busy… then they fail to be consistent with the marketing process.
At the Academy for Professional Painting Contractors, we provide done-for-you newsletter called the At Home Monthly Newsletter. You eliminate the hassle of formatting, writing, and editing your own newsletter.
This means you can get it out the door quick and easy every month. This keeps word-of-mouth referrals flowing in on a consistent, steady basis.
If your business is unpredictable, or if you simply want a higher percentage of loyal repeat and referral clients each year, request the free report, audio CD, and video training series on this page.
Not only will you learn about newsletter marketing for painting contractors, you’ll learn about sales and marketing tactics that can take your painting business to the next level.