Marketing a Painting Business Is About Trust & Timing

Marketing a Painting Business Is About Trust & Timing

Marketing and sales in a painting business so often boil down to two things: Trust & Timing.

Marketing a Painting Business TT

First, people buy from painting contractors that they know, like, and TRUST. If you wanted to look at trust as an equation, it’s equal to the number of interactions you have with someone times the quality of those interactions.

The more often you interact with painting cleints in professional way that provides value, the more likely they are to trust you. When you communicate in a personal fashion about your painting business, staff, customers, and personal values, the more likely clients are to also know and like you.

Second, timing is critically important in sales and marketing for a painting business. There’s nothing worse than having a past customer or potential client tell you, “Oh, we just repainted the entire exterior a month or so ago. I guess I just misplaced your contact information. I’m sorry…”

While good timing seems impossible to produce with regularity, it isn’t really.

If you’re the only painting contractor who is marketing to your past clients with monthly, calendared regularity, then timing will always be in your favor. This means when your client is ready to do business with a painter, the only one they’ll consider is the one they know, like, and trust.

If you want to be assured that trust and timing are on your side instead of relying upon blind luck or your clients having photographic memories, then there isn’t a better marketing tool than using a regularly mailed and emailed newsletter.

While this isn’t the only tool for marketing a painting business I recommend, it is a cornerstone of our Core 5 Systems and a critical component for creating predictability, high profitability, and high prices for any painter. It also greatly reduces marketing costs because a past customer costs so much less to reach than a cold, unqualified painting leads.

While the APPC’s At Home Monthly Newsletter™ is quick, easy, and a done-for-you service provided to all APPC members each and every month, contractors who do not use a professional service for this marketing strategy should be creating and delivering their own newsletter to all past clients.

If you aren’t regularly marketing your painting business to past customers and clients to build trust and to take advantage of timing, then you’ll always have a large degree of uncertainty in your painting business for one simple reason: Strangers do not trust you and the cost of reaching your entire market each and every month is cost prohibitive – which means your timing will always be off.

However, you can be the painting contractor of choice with a small, high-quality, profitable, ever-growing list of your past clients and rest easy knowing you’ll never miss a job because your monthly newsletter and E-newsletter keeps you top-of-mind.

How do you keep in touch will ALL of your past painting customers regularly? Post your comment below…

Need help growing your painting business? Request the free report, CD, and video training series on this page or call our offices at 423-800-0520 for more information.

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    Office Admin
    Office Admin
    13:36 14 Sep 18
    Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
    Stephen Blauert
    Stephen Blauert
    13:21 13 Sep 18
    Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
    Brent Coffy
    Brent Coffy
    01:41 07 Sep 18
    Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
    Jonathan Webb
    Jonathan Webb
    01:15 17 Sep 18
    The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
    Jeff Nestle
    Jeff Nestle
    23:00 07 Sep 18
    The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
    Tim Perryman
    Tim Perryman
    17:50 22 Sep 18
    We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
    All-Pro Home Services
    All-Pro Home Services
    22:39 21 Sep 18
    Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
    Daniel Woodford
    Daniel Woodford
    02:29 20 Sep 18
    Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
    runner 96
    runner 96
    01:01 13 Sep 18
    Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
    Toliver Painting
    Toliver Painting
    18:45 19 Oct 18
    Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
    Matthew Rathgeb
    Matthew Rathgeb
    01:38 14 Sep 18
    I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
    See All Reviews

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