Never Discount Winter Work for Past Painting Clients!

Never Discount Winter Work for Past Painting Clients!

Everyone wants to keep their painting business busy during the Winter – but there is a right way and a wrong way to do it. The WRONGEST way you can do it is to discount your work for past clients and this video explains that.

Here’s the Link I Mentioned In the Video

Hey guys, it’s Brandon Lewis. I’m coming to you from New York City where I’m here to do some consulting work with a national client on how they can improve their sales process and I wanted to give you a piece of advice.

Recently I saw a huge promotion from a national franchise, I will not name them, encouraging their owners to discount their winter work to keep their painters busy, marketing back to their existing client list.

I’m here to tell you that that is a terrible idea. You see, work coming from your existing client list happens anyway. Most people barely scratch the surface of this potential winter revenue stream. They may send a weak and wimpy email to their list. They may send a discount postcard. They may send a Christmas card. And they think that they have gotten all of the work there is in their customer list.

That kind of half-hearted effort leaves tens of thousands if not hundreds of thousands of dollars in winter sales on the table.

Unless you do a multi-step, multimedia campaign that includes mail, email, phone and Facebook custom audiences, you are leaving at least 80% of all that business untouched. Work from past clients will happen anyway. They want to use you, please do not discount it because when you do that money comes directly out of your wallet without any additional benefit for “keeping painters busy.”

Instead, go after commercial repaint clients for winter work. Go after churches and non-profits and keep your painters busy by doing that, or just decide that you’re going to ramp up your referral marketing to other home service companies. It could be ramping up your referrals to other commercial service companies, but do not discount your work back to existing clients – or even unconverted leads.

Right now, we are in the middle of our open enrollment period where you have an opportunity to sign up for a free winter preparedness diagnostic call. I hope you will take me up on this opportunity to do that. I hope that you will listen and learn about the tools and strategies that we have – tools others have found that you can use to make this winter your best ever. On this call, you get to discover the strategies other high performing painting companies are using.

I’d better get off the street here before somebody steals my camera. I’m Brandon Lewis with the Academy for Professional Painting Contractors. Click this link. Get on this diagnostic call now to figure out how you can protect your savings, your crews and your personal income from the ravages of winter. Take care.

Leave a Reply

TheMost incredible FREE Gift Ever for Painters

getItTodayImg

GET IT TODAY!

Request your copy of the report:

We will never spam you, sell your information or otherwise abuse your privacy!

Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
See All Reviews

"The Secret Systems for Easy Re-paint Profits" Finally Reveals

  • Why 99% of typical marketing and advertising done by painting contractors doesn't work and is a complete waste of money

  • The 7 elements that turn boring marketing pieces into reliable lead-generators for the very best high-paying customers

  • 4 strategies for increasing your prices that leave your customers happy to pay more than they would otherwise

  • Where to find the "hidden goldmine" sitting right under your nose, day-after-day that could put huge profits in your bank account in a matter of days

  • 5 proven methods for "owning" the best high-end neighborhoods and being "the painting contractor" who is referred again and again

  • A simple 6-step process for being first-in-line for large, commercial repaint jobs that is set-it-and-forget-it for BIG paydays

  • How to attract the best paying customers while "scaring away" the penny- pinching-nitpickers who make your life miserable

  • And other effective strategies that will have your production schedule booked solid with high-margin, low-stress painting jobs week after week after week

What Painting Contractors Are Saying!