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Recently, Chris Haught of Blogging Painters was kind enough to post an article I wrote for her entitled The BIGGEST Mistake in Marketing for Painting Contractors! Trust me: It’s no exaggeration that over 90% of the painting contractors I initially speak with make this fundamental yet correctable mistake. All it takes to begin generating massive revenue…
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Read MoreJuly 5th is a terrible time to be selling fireworks, but it is a GREAT time to be buying them! On my way back to Tennessee from Alabama on Sunday, July 5th, I was on the lookout for small road-side fireworks stands. Kristin spent her 4th of July with family in Knoxville, TN and I…
Read More“Owners get in the mindset that ‘this is just painting’, so owners take their businesses for granted and let things slip. I’m amazed at how you can easily be so much better than your competition simply by using a few proven systems,” Kyle told me as we spoke for this month’s edition of the MRPS…
Read MoreNick in New Hampshire is a rare breed. He is one of the few painting contractors to realize the importance of SIMULTANEOUSLY driving demand for his services through marketing AND expanding capacity through recruitment. More on this later… He has also experienced a 180 degree change in thinking about his painting business in the last…
Read MoreCAUTION: Before you read this article, I need you to open your mind, turn off your “we do that already” prejudices, and simply think about how you could do this better. Trust me – you can! How do I know you could do this better? Because I talk to 3-4 painting contractors each day who…
Read MoreMy closest friends will tell you, that I just don’t let people go. They’ll also let you know that I tell really bad jokes, am obsessive-compulsive, and bossy – but that’s another story for another time… I have been very intentional and proactive about maintaining my friendships over the years. Pictured above is Tommy (guy…
Read MoreRay joined the APPC about two months ago and has been laser-focused on implementation. Before I tell you how he used “marketing alchemy” to turn a tiny investment into a huge bump in sales, let me give you some background: Company Info Average Annual Pre-APPC Sales: $300,000.00 Employees: 2-3 and Ray In the Field Occasionally…
Read MoreAs you probably know, I spent much of my professional career knee-deep in politics. When you work on U.S. Senate and U.S. House races, when you author a book on political fundraising, and when you write for the political industry’s only magazine, you get a close, disturbing look at how our government functions (or doesn’t,…
Read MoreI wish you could be a fly on my wall – or more accurately my phone – on a daily basis. I think you would find it interesting. Very interesting. Imagine: Speaking with 15-20 painters or more in-depth each and every week about business growth strategies. What kind of stories to you think you…
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