4 Ways the Internet Keeps Painting Businesses Working in Winter

4 Ways the Internet Keeps Painting Businesses Working in Winter

We all know the hardest time of year to be a Painting Contractor: Winter.

Chances are, just reading that word made you shudder, and not because you’re thinking about how cold it gets in December.

Right now, it’s summer! Leads are coming in, your closing rates are up, and customers are looking at their new homes with awe and approval, and your bookkeeper is doing the same. Summer makes people pay for paint jobs, and that’s good.

However, this reminds us of an old fable about some ants and a grasshopper. The Grasshopper spends his summertime enjoying all the immediately-available fruits of the season while his neighbors, the Ants, spent their entire summer busy, hard at work, gathering food to stockpile for the winter.

How does this affect you as a Painter? Let’s break it down into the 4 Ways to Keep Painting Business in Winter.

1. Visibility

It’s 2019, and the absolute truth of running a Painting Business–or any business, really–is that online presence is a must. Sure, people still read the newspaper and local magazines, but when you can look up, navigate, or order just about anything from a brick that fits in your pocket, you can bet that that’s the number one way people will be finding their next painter.

Have you ever Googled your own name? If you have, you may be relieved if no results about your personal life show up.

But if you search for your Painting Business online and find no results…well, that’s a major problem. 85% of users do not go past Page 1 of Google, Bing, etc. to find what they’re looking for.

So, what does that mean for us in the Painting world? It means we’re required to excel at things most people in our profession aren’t familiar with.

  • Have you fully optimized your Google My Business?
  • Is your website built around keyword relevancy and accordingly structured?
  • What are you posting on your social media?
  • Are you using your social media frequently, if at all?

There are good practices and terrible practices in making sure your painting company is found online.

It’s important to realize, too, that “having a website” does NOT mean you will be found online. If your optimization is poor (i.e. keyword density, an abundance of service pages, etc.) you will not get found.

And sure, the bank account is fat right now when it’s warm…but remember last winter when everything got lean from November to March?

Getting found online takes time. If you’re going to paint in Winter, your best option is to start storing now.

2. Don’t Neglect Your Customer List

You get a phone call. It’s a potential client. Great! Leads are coming in. You go size up their house, get them a quote, draw up some paperwork, and close the sale. Great.

You schedule a date, get the project done, and BOOM: you’ve got that big cash stimulus in your account.

Great work! On to the next one, right?

Hold your horses. One thing Painters always neglect is their past customers. This is a HUGE opportunity that painters lose 1,000’s of dollars a year on.

If you’re not staying visible in front of your past customers, you’re losing precious real estate: their brain space.

Customer Repaints should be the easiest job to acquire. If you painted Bob’s living room 8 months ago and now, he’s ready to have the kitchen painted, he won’t remember you from Adam if you don’t stay in touch.

Monthly newsletters (both email and snail mail), relevant posts on social media, offers/deals, REGULAR POSTING…all critical actions for you to take to keep your customers thinking about you.

Don’t lose your foothold in their brains just because you’ve already completed a job for them. Loyalty is important to customers if you do a good job, and, of course, it should be important to you, too.

3. Get Creative in the Winter

Picture this: It’s January. It’s cold out, the leads are slow, your bookkeeper is warding off panic attacks, and your painters are bored.

Chances are…this sounds all too familiar to you.

We see it all the time: if there’s no painting to be done, we layoff our painters.

While most of us hate to do it, our budget just won’t let us hang onto our painters while there’s no paint work to be done.

It is imperative to remember, however, that your painters can do more than just paint. Keeping a loyal, quality painter at your company is one of the smartest moves you can make as a Painting Business owner.

But how? There are no jobs. No jobs=no money…no money=no payroll.

This is where you, as the business owner, can get creative. Examine ALL the ways your business brings in revenue and beef up your personnel on some of those tasks. It may be administrative tasks, sales, outreach, building repair…you name it.

If it brings money into your business, assign your painters to it if they have nothing else to do. Not only will this help you keep your best painters, it will also save you expenses of contracting out for other personnel and will help you better prepare for your busy season.


“What!” cried the Ants in surprise, “haven’t you stored anything away for the winter? What in the world were you doing all last summer?”

“I didn’t have time to store up any food,” whined the Grasshopper; “I was so busy making music that before I knew it the summer was gone.”

The Grasshopper is introduced in Aesop’s classic fable begging the Ants for food. While he spent the summer doing what he felt was important, he missed golden opportunities to make his life better in the future.

We all know the wisdom from this fable implies that you must take advantage and prepare for harsh times while resources are plentiful.

Are you starving for leads in the Winter? Then the SUMMER IS THE TIME TO PREPARE.

And, as we established, you’re going to have a pretty hard time continuing to get leads and close sales if you’re not getting found online. Not only in the Winter, but for the life of your business.

Web presence takes time to develop. If you want to be found online by November, the time to start preparing is TODAY.

APPC’s Web Services covers several offerings from SEO to Monthly Newsletters to building Painting Websites for Painting Contractors.

Click here to find out more about digital services for painting contractors, or get in touch with us directly:

John Schofield
(423) 541-2323

One Response

  1. Henry Arrey says:

    Excellent i will apply these methods this winter

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
Art Snarzyk
Art Snarzyk
19:17 23 Aug 19
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone their skills further. Brandon and his team have effective processes and strategies for their members. His tenacity and directness is only matched by is truly apparent desire to help people succeed in business so they can be happy in life.As someone who attends many contractor events nationwide, I think the most compelling thing about APPC is that I have not met many of these members in various other places I've visited......APPC's credibility speaks for itself when one recognizes that a strategic consulting and marketing company is actually effective at attracting members that other organizations do not / cannot.Keep up the great services you provide our industry!read more
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