Are you “secretly” painting for $12.00 per hour?

The other day, I was on the phone with a painter that I like a lot. He is a great guy to talk to and is headed in the right direction to be sure. He had hit a patch of “good luck” and closed a lot of work, but it was stressing him out and for good reason.

Here’s what was keeping him so very “busy”. Too busy, in fact, to work on his marketing plan to “even out” the feast and famine cycle that had lead him to the APPC in the first place.

He was spending 60+ hours per week…

  1. Running tons of low-quality online “lead service” calls that didn’t go anywhere…
  2. Taking paint, equipment, and tools out to “forgetful” painters on his crews…
  3. Slowly writing up estimates that were “fuzzy” because they were days old and not completed “on the spot”…
  4. Doing administrative paperwork, invoicing, paying bills, and checking emails…
  5. Conducting daily walk-throughs on jobs…

Granted, all of this “stuff” has to be done. But, the truth is all this “busyness” was going to cost this painter thousands in profits. In fact, you may be making these sames mistake too. Let me explain…

You see, most of this work is, frankly, $12.00, $15.00, and maybe $17.00 per hour work.

These are the kinds of activities and processes that SHOULD be outsourced, streamlined, or delegated. This low-pay, low-skill work was keeping this painter from a VERY important project: His Customer Reactivation Campaign!

I won’t bore you with the details, but our APPC members report that our Quick-Start Customer Reactivation Campaign typically produces a response rate of about 7-9% depending on the time of year. About 70% of those jobs close because of the PowerPaint Presentation Process™ with past customers.

Because this particular painter had a list of over 350 names, an average ticket sale of $3,500, and gross margins of 30%, this marketing campaign was going to bank him about $18,000 in profits. If you want to be SUPER conservative call it $9,000 for the nay-sayers.

All in all, the campaign will probably take him about sixteen hours over thirty days to administer, oversee, and execute with some part-time help. This means his effective hourly rate for the marketing project is about $1,125.46 conservatively speaking.

What’s keeping him from doing it? You guessed it: $12.00 an hour work, or a loss of $1,113.46 per hour!

Know this: Marketing your painting services is the ONLY place

in your business that you can produce

these types of hourly returns on your time!

Let me ask you this: What’s keeping YOU from marketing? Whatever it is, make a list of it and figure out how to outsource it, delegate it, or streamline it F-A-S-T!

If I asked ANY owner of a painting company if they’d be happy to work for $12.00 an hour, they’d look at me like I was absolutely crazy! But in fact, many painters “hire themselves” to do this low-pay, low-skill work for hours and hours every week!

Want to get ahead? Stop this practice ASAP and turn your attention to where the REAL money is: Marketing your painting services!

Do this and you’re assured to see your business grow!

Brandon Lewis, B.S., M.B.A.
Director of the Marketing Department
The Academy for Professional Painting Contractors
Department: 423-800-0520

Leave a Comment

The 5 Keys for Success in ANY Economy


Discover the key to unlocking the hidden income potential in your painting business.

George Hamby
4 months ago
I have been watching multiple videos over the past two or three years. As I watch these videos I get inspired to try to step my...
Jose Ortez
4 months ago
Brandon has great insight and content in the painting industry. He definitely has the pulse on the industry. His insights has helped me tremendously in...
Pam Bryant
4 months ago
I first met Brandon several years ago at the Sherwin Willliams Pro Show. My "take away"... I was sitting up front, second row, and he asked...
Brian Hoggard
4 months ago
Brandon is the man! Just follow his easy guide and and he will have you doing things you never thought were possible. Great for any...
Robert Godinez
4 months ago
The videos are what lured me into his entire wealth of knowledge. Once I became a gold member I became bewildered by so much more...

Hear What Other Members are Saying:

Screen Shot 2020-01-31 at 4.06.20 PM
Jim and Lorraine

“Our first campaign reached $60,041.98! That's a huge percentage of our annual sales! You don't pick the peach orchard just one time. Different peaches ripen every day. Thanks for encouraging us to keep after it!”

Screen Shot 2020-01-31 at 4.09.01 PM

“15 requests for quotes and closed and/or completed $23,000 of work and I still have a few more to do. Conservatively this campaign will net $25,000 in found money in the first 45 days! Thanks Brandon!”

Screen Shot 2020-01-31 at 4.11.25 PM

“This year has been the biggest year of growth for us. We're double where we were last year. I realized the real money in this business is in the marketing of the services - not the doing of the services.”

The 5 Keys for Success in ANY Economy

Discover the key to unlocking the hidden income potential in your painting business.