Unless you’ve been under a rock, you’ve watched or heard about Gillette’s recent controversial video.
It depicts a wide variety of shoddy behavior and makes the wholesale assertion that men are at worst the source of it – at best complicit in letting it happen while creating a culture that encourages it.
If you are politically or culturally attuned at all, you understand this is just another salvo in the “war on men” that’s been quietly building to a recent crescendo.
Frankly, I think the video is an offensive, steaming pile of hot garbage. Your opinion may vary.
If the same video had been made reversing the sex, race, or cultural identity of any other group, it would be considered hate speech and soundly denounced.
Men, it seems, have very few advocates in our culture these days. Bullied out of their better masculine attributes, men themselves fail to stand up to this passive-aggressive propaganda.
In painting, I work in a field that is 97% male by ownership. This video makes a mockery of everything I know they are.
Male friendship is essential in my life. While my immediate family consists of my beautiful wife and two angelic daughters, my adopted family are overwhelmingly men. We are closer than brothers in many instances.
The caricatures of fictionalized men in this video are an embarrassment to real men.
I’ll get to the heart of it: Bad behavior in boys is not caused by “toxic masculinity.” It’s caused by an absence of role models who teach the traits of traditional masculinity.
Traditionally masculine traits include respect and deference toward women, providing for and protecting your family, honoring your word, and stoically controlling emotional impulses that lead to bad outcomes.
If Gillette wanted to truly be helpful, instead of virtue signaling meaningless, harmful B.S. to millennials to gain market share, they would address the following realities:
- *63% of youth suicides are from fatherless homes (US Dept. Of Health/Census) – 5 times the average.
- *90% of all homeless and runaway children are from fatherless homes – 32 times the average.
- *85% of all children who show behavior disorders come from fatherless homes – 20 times the average. (Center for Disease Control)
- *80% of rapists with anger problems come from fatherless homes –14 times the average. (Justice & Behavior, Vol 14, p. 403-26)
- *71% of all high school dropouts come from fatherless homes – 9 times the average. (National Principals Association Report)
The bottom line is this: Masculine influences in the home and in the world are largely positive. We need MORE traditional masculinity – not less of it.
Bad behavior is bad behavior and it is a discrete, measurable event. Conflating bad behavior with gender is asinine and insulting.
What’s worse, marketing that brainwashes young boys into thinking there is something inherently wrong with being male is evil and cruel.
If you are reading this message, there is a 97% chance you are male.
Let me make this clear…
Your masculinity is a God-given asset. It is not something to be ashamed of or embarrassed about.
You need not “apologize” for men in general or yourself in particular.
Your positive, traditional masculinity makes the world a better, safer and more productive place.
Now that you know this, go out there and be a damned man.
Tell the soy boys and their ilk take a hike.
As for Gillette, I’d rather shave my face with a rusty steak knife than to let them denigrate, define or dictate what it means to be a “real man.”
Brandon Lewis, MBA
Founder – THE ACADEMY for PROFESSIONAL PAINTING CONTRACTORS
Publisher – Painter’s Weekly
1523 East 27th Street
Chattanooga, TN 37404