Getting Online Reviews for Painting Contractors

Getting Online Reviews for Painting Contractors

We all know how important online reviews are for painting companies. Painting contractors without social proof and reviews in places like Google My Business, Facebook, and anywhere else your brand shows up when it’s searched are going to experience extremely low conversions. Not only will you experience low conversions, they are tied directly into the algorithm for who is shown in the three-pack, in which mediums or direct three pages are served up on the first page of Google. Conversions and being found, which you can’t convert unless you’re found, are tied so often to reviews.

Getting Online Reviews Painting Contractors Academy For Professional Painting Contractors-Chattanooga, TN

1. Your Online Reputation

The first thing I would tell you is that online reputation management is important, and you need to select properties that matter most. The number one area you need to be sending people to review is Google My Business, probably followed by Facebook. There are other places, and you’ll know what they are by searching.

Do not get in a situation where you’re sending tons of reviews to HomeAdvisor, tons of reviews to places where you buy leads, because they own those reviews. It only helps their web property and it helps them get in between you and your client forever. Don’t let them build any more online digital real estate to separate you from your customers than you already have. Send those reviews to platforms that are associated only with your business.

2. Use Your Contact List

Number two, you need to leverage list automation, meaning some sort of software program that allows you to, in a slow methodical, not all at once way, because it will penalize you if they show up just out of the blue, that goes through and works your list for brand new reviews, your past customers. I don’t care how old they are. You want ones that quarantine the bad reviews so that you can deal with them and make the customer happy before they ever get to a platform where they can give you that one-star review and that terrible, awful commentary.

Make sure that you’ve got that in there and make sure that you put keywords into your reviews that you want to rank for, because as you look through reviews on Google My Business in particular, you will see certain keywords that are highlighted related to painting service providers and painting services and locales, what we call geo modifiers. Those need to be in there, and you can instruct your reviewers how to do that. It’s real quick and easy.

3. Get Your Customers’ Help

Then, finally, sometimes being found online and ranking really well with reviews doesn’t have anything to do with automation, it has to do with a good old fashioned shoe leather and salesmanship. At the end of every project, I’m going to encourage you to create a TinyURL for your Google My Business page and to text message that to someone at the end of a job, when you know that they’re happy, and ask them to leave an online review immediately, and just watch them do it. Ask them, “If you could, please put this term and this term in there because it really helps us.”

I’m Brandon Lewis with Painters Academy and Painters Weekly saying I hope you can get out there and get all the leads you want, because online reputation management is important for painting contractors, and you should be managing yours. Do download the free report and the video training series on this page where we go more in-depth into review management and more in-depth to the other aspects of online lead generation that really matter for painting contractors. 

Talk to you next time.

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
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Video Training and Free Report Reveal:

  • Why your website isn't ranking in the Google 3-Pack or on the first page - even if it "looks professional."

  • Common messaging mistakes that kill lead conversion!

  • Simple secrets to getting more reviews in one month than you now get all year!

  • Plus many more online lead-generation secrets for painters!

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