The painting industry is competitive. Owning a successful painting company requires constantly setting your business apart from the competition. Contemporary buyers are more educated than ever before, which has placed increased pressure on businesses to step up and showcase their value. To obtain a sizable portion of market share, you’ll need to find ways to ...

I am a big proponent of what we refer to as multi-step, multimedia marketing. I do not have a prejudice against any medium, mail, email, social media, etc. In fact, when it comes to reaching people directly, there are only five ways that you can do it, and text messaging is one of the mediums ...

Today, there is no shortage of social media platforms. With platforms such as LinkedIn, Facebook, and Instagram taking the spotlight, many painting contractors don’t have Twitter on their radar. The majority of construction companies and painting contractors on Twitter are medium-to-large-sized operations, leaving an untapped opportunity for many small painting businesses. With over 67 million ...

If you're losing painting projects to cheap, unprofessional competitors this might be the reason.  It amazes me after years of doing this that people are still using the email, a PDF, pet the dog sales process. Basically just getting people a number as quickly as possible, and hoping that they buy from you without taking ...

In 2020, Instagram is one of the most powerful marketing platforms businesses are harnessing to grow their profits. With over 700 million active monthly users and 70 percent of American businesses using the platform, Instagram holds tremendous value for contemporary companies. As a painting contractor, it is important to stay up-to-date with trending communication strategies—that ...

To run a successful painting business, you’ll need to build lasting relationships with your customers. The most successful painting contractors are those who put in the extra work to build sincere connections with their clients, so much so that their customers would never think of taking their business elsewhere. Here are some helpful tips you ...