How to Use LinkedIn to Market Your Painting Business

Today, having a successful business requires harnessing social platforms. Often, painting businesses choose to prioritize Instagram and Facebook. However, LinkedIn is a powerful platform most painting contractors are missing out on. There are several features on LinkedIn that allow you to build your professional network, gain referrals, and showcase your work, making it a great platform for marketing your painting business.

If you are struggling to harness social media to grow your painting business, consider consulting one of the business coaches at Painter’s Academy. The marketing professionals at Painter’s Academy can help you harness the power of social media to grow your customer base and gain valuable leads. Here are some helpful tips for how to use LinkedIn to market your painting business.

Keep Your Content and Tone Professional

A notable difference between LinkedIn and other social platforms like Instagram, Facebook, and Twitter is the tone of the content. Unlike other platforms that may have humorous, light-hearted posts, LinkedIn’s content has a professional focus. Therefore, when posting to LinkedIn, it’s best to keep your content business-related. This can include photos of your past work along with posts about exemplary projects you’ve completed in the past. The best posting protocol for LinkedIn is to create one post for every business day, or approximately 20 posts per month.

Put the LinkedIn Badge on Your Website

In order to get traction on your LinkedIn page, you’ll need to grow your connections by directing your customers and other industry professionals to your page. A great strategy to do so is to put the LinkedIn badge on your company website. This will link directly to your LinkedIn page, allowing any website visitors to easily access your profile.

Build Connections That Will Benefit Your Bottom Line

LinkedIn’s free membership places a limit on the number of connections you can make. This means you shouldn’t connect with just anyone. Rather, you should be selective about the connections you are building and choose to connect with people who could potentially benefit your bottom line.

When browsing various profiles, ask yourself if the person has any relation to the painting industry. After you build a strong base of connections, you’ll want to learn how to use the endorsement feature, which allows people browsing your profile to learn about your skills and services.

Ask for Referrals from Your Contacts

One of the most powerful features of LinkedIn is that it is a great platform for gaining referrals that can build trust with potential prospects. When you connect with your past customers on LinkedIn, you can ask them to endorse you on the platform and to refer you to potential customers.

Showcase Your Work

One of the best LinkedIn features for painting contractors is the Showcase Page feature that allows you to show off your past work. To use this feature, you’ll need to select a page that houses some of your work and click on the create a showcase page. From here, you can follow LinkedIn’s instructions for how to create the best showcase page. In general, the more images you have on your showcase page, the stronger your page will be.

Contact the Business Coaches at Painter’s Academy to Gain Valuable Social Media Leads

If you are struggling to harness social media for your painting business, the marketing professionals at Painter’s Academy are here to help. With over 13 years of experience helping painting businesses grow, we have the know-how to take your business to the next level. We have a proven track record of helping painters develop revenue streams and gain contracts that provide profitable returns.

If you want to grow your painting business, call (423) 800-0520 or fill out our online contact form today.

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