Digital Marketing for Painting Contractors

Digital Marketing for Painting Contractors

For painting contractors, digital marketing can seem overwhelming. There are tons of places you can spend your money, tons of places you can spend your time, both generally doing it yourself, hiring someone else to do it for you or just paying somebody in some kind of lead generation situation.

Digital Marketing for Painting Contractors

Number one, be specific in who you target

So, I wanna talk to you about marketing your painting business online, through digital marketing, and we’re gonna talk about a handful of items. The first is, you need to make sure that you target the clients who have an intent to purchase and avoid wasteful branding. Often people spend a ton of money just getting their name out there, and they cannot quantify the number of leads they get, their cost of sale, their cost of lead, and it’s just wasteful. Just getting your name out there is a very poor use of your resources. And your painting company probably has limited resources like most do.

So, the thing you wanna think about instead of branding your business is, is to think around the people that have intent to purpose, or intent to purchase rather. Where are they? Are they looking my services? And when they are looking for my types of services in my geographic area, what we call the geo modifier, can I be found? That is a hot group of people to be in front of, because frankly, unless you really want to buy painting services, you are not looking for them. It is a boring subject, you don’t look for painting service information in your free time for fun, no one else certainly does. They’re not on your blog or on your website or on your social media feed, or on directly pages just browsing for fun, they have an intent to purchase. Much better to be in front of that audience who has an intent to purchase than it just be in a social media feed with people that currently do not have the need.

Number two, you need to pick a market and you need to own it

So often people try to be everywhere, omnipresent in their entire geography. You can’t do that. Not in front of an audience with intent. You have to pick a market typically a city name and own it. Better that you own one market and show up, in a three pack and one page one for every single solitary search, even if the market is smaller than a metro market, and to get a shot at 30, 40% of every query, than to be in the middle of some metropolitan area where you never ever get a shot. Okay? 30% of something is better than no percent of nothing, right? So we’ve got to get somewhere that we can actually get traction.

And then, you need to think about doing a few things well in digital marketing. Don’t try to do everything. You can’t be on a thousand different platforms, it’ll stretch you thin, you’ll never learn how to do them, and instead, put your money, even if you hire someone else, into a few things. And so, it could be your website, it could be generating reviews effectively, it could be major social media platforms or major directory pages, and typically you pick one or two. So, don’t spread yourself thin with your digital marketing budget in your painting business.

So, to recap, you need to target clients with an intent to purchase, not just everyone, not just getting your name out there. You need to pick and own a specific nameable market and you need to focus on doing a few things well, not everything poorly.

We’ve got a lot more to cover, and if you really wanna get a serious education on this, I would suggest that you download the free resources on this page and that is the video training and the report that we sent to you, where we dig into what’s really working for painting contractors and really paint a broad picture of everything, not just a couple of small things so that you can make strategic decisions instead of tactical decisions.

I’m Brandon Lewis with the Academy For Professional Painting Contractors and Painters Weekly saying, good luck out there. Get in front of those clients in your local market who want what you’re selling, differentiate yourself and succeed.

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
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Video Training and Free Report Reveal:

  • Why your website isn't ranking in the Google 3-Pack or on the first page - even if it "looks professional."

  • Common messaging mistakes that kill lead conversion!

  • Simple secrets to getting more reviews in one month than you now get all year!

  • Plus many more online lead-generation secrets for painters!

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