HomeAdvisor and Angies List Leads for Painting Contractors

HomeAdvisor and Angies List Leads for Painting Contractors

HomeAdvisor painting leads are derided by the majority of painting contractor reviews. Angie’s List leads for painters present a similar problem as well… one you might now even know about.

HomeAdvisor painting leads

For years, I’ve been advocating that owners avoid “rent-to-own” lead services like HomeAdvisor, Angie’s List, Thumbtack, Houzz, you name it… Why?

Question: Would you PAY A LOCAL PAINTING COMPETITOR to build his OWN WEBSITE so he could get between you and your local clients? Then have him hand you a few leads like scraps off a dinner table that he shares with five other contractors to make a profit? Of course not…

However… when you use pay-per-lead services, you are personally financing the efforts of large, corporate competitors to build a PERMANENT web presence in your local market… forever separating your painting company from local clients on the first page of Google.

Why would you knowingly finance the creation of a local painting competitor put of your own pocket?

What’s worse, recent articles in American Painting Contractor Magazine have revealed that the parent company of Angie’s List and HomeAdvisor, IAC/InterActiveCorp, has been sued for a second time in a few short months. The first lawsuit was brought on by contractors who felt they had been lied to about leads using shady sales tactics – one of several suits brought by contractors regarding the same practices.

Angie's List painting leads

The second, more recent lawsuit contends Angie’s List misleads consumers about provide background-checked workers when in fact they only background check the owner of the company (who may not be doing the work or even supervising it.) While the district attorney in San Francisco is suing Angie’s List, one has to wonder if this falsely advertised claim exposes painting contractors who use Angie’s List to a similar legal risk from consumers.

Even if the lawsuits did not exist, painters should not be buying leads from services like Angie’s List and HomeAdvisor. Doing so is like going to a pay-day-lender to solve a cash-flow problem… with each purchase you only get yourself deeper and deeper into financial trouble.

Painting contractors should be investing in building their own digital real estate. If you aren’t investing in search engine optimization for your website, you are failing to build lasting equity.

Each painting lead you purchase from Angie’s List and HomeAdvisor only takes you further from your goal of being independent online… chaining you to corporate companies who do not care about your success while they make you and your competitors slug it out for the contract.

In the end, HomeAdvisor and Angie’s List painting leads get more and more expensive and are shared with more and more contractors. This means two things…

Low closing rates for these painting lead services means you’ll go all over town wasting time and gas talking to tire-kickers.

High cost of painting lead combined with low closing rates means your cost of sale from these lead sources will climb to the $250 to $400 per transaction limit.

If your average transaction size is $2,500 from these painter lead sources and your net profit margin is around 25%, that means one thing…

All of your net profits from Angie’s List and HomeAdvisor painting leads will go to the lead service…
Not you. O-U-C-H. Mathematics is a cruel thing…

I could go on and on about why painting contractors should avoid leads purchased from Angie’s List and HomeAdvisor – but I hope you’re getting the picture.

Now, what if you are looking to optimize your current painting website and web properties to break free from these budget-busting vultures yet feel absolutely lost?

I’d point you to two resources:

#1 – Download the Free Report + Video Training Series On This Page – It chocked full of the exact strategies high-performing painting contractors are using to succeed to generate online painting leads.

#2 – Read this article about what you should be looking for in web design for painting contractors and why painting industry experience is critically important for success.

Finally, if you are entirely lost as to what to do and have an urgent need to get out from under the thumb of these parasitic painting lead from HomeAdvisor and Angie’s List, simply call our offices directly at 423-800-0520.

We only work with repaint contractors to generate high-quality painting leads – period. We’ve coupled decades of industry experience with decades of web experience to bring you the best of both worlds.

In closing: Stay away from  HomeAdvisor and Angie’s List painting leads. Instead, invest in yourself and your future by building your own digital real estate.

The Online Secrets of Top-Performing Painters!

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
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