Recently, I wrote a two-part article in APC Magazine entitled “Word-of-Mouth Advertising Is a Big, Fat Lie”…
Tell me if you think I’m on to something or going in the wrong direction:
You see, so many painters want word-of-mouth referrals and many claim that it is the #1 they get business. However, the truth is this: It is unpredictable, unreliable, and gives-way when you’re staffed up and you need work the most.
If you’ve ever been in the middle of this “hoping-and-waiting-for-the-phone-to-ring” wasteland, you know EXACTLY what I’m talking about. In these articles, I unpack the programs and strategies I’ve used so successfully to help painting contractors create referrals in abundance… and with predictable consistency.
What do you do to generate leads and referrals for your painting business?
Leave a note…
APPC Founder and Mentor-in-Chief
P.S. If you want more information on referral marketing for your painting company, request the free report, CD, and video training series on this page!