Most marketing plans for a painting businesses just “nibble around the edges.” They focus on making incremental, marginal improvements – yet fail to address the key performance indicators that can double or even triple profitability in a painting company.
In this video, I reveal the most important seven metrics in a painting business. More importantly, we unpack exactly what drives these metrics and how you can move the needle to improve them.
#1 The most important income goal you need to be setting (and why you have to move backwards to get there)
#2 The margin everyone talks about (yet few know what really determines it’s size – hint: it’s not the market)
#3 The top-line that’s interesting (but you can’t deposit it in your bank account)
#4 A number that predetermines how hard you’ll have to work (in the field and your sales department)
#5 How many projects you’ll have to produce (and why this number can vary widely)
#6 The most quoted yet misunderstood estimating metric (what move it is not what you expect)
#7 How many times you’ll have to go belly-to-belly with your prospects (it’s essential to know)
If you want to get serious about creating a marketing plan for your painting company, request the free report, cd, and video training series on this very page: The Secret Systems for Easy Repaint Profits.