How Keith Doubled His Closing Rates, Ramped Up Crews, & Bid $124,000 in NEW Painting Work

How Keith Doubled His Closing Rates, Ramped Up Crews, & Bid $124,000 in NEW Painting Work

My name’s Keith Zafren. I’m owner of My Three Sons Professional Painting Services and I’ve been a part of the Academy for Professional Painting Contractors for almost two years. I’m a house painting contractor in Lexington, KY. Being a part of APPC has transformed my sales process. Before joining, I really didn’t have a sales process. I just did whatever came naturally or whatever I hoped would work. I always emailed my estimates to potential customers, a big no-no I’ve now learned, but that’s what I always did, no matter how high the price was.

Now, thanks to Brandon’s teaching, I have a clear pre-positioning process, a pre-positioning email with attachments for FAQs, customer testimonials, and a survey for the new customer to fill out before I show up for their consultation appointment. It’s now such a professional approach that sets me apart from my competitors in my local market. I also have a short Flip book presentation on my iPad that Brandon created and I then shaped to fit my business. Customers often comment how impressive and professional that short presentation is. I know none of my competitors do that.

I also now do on-the-spot estimates, printed in my truck, while my new prospect goes through my extremely professional picture book, both Brandon’s ideas I’ve adopted and adapted. I’m in the process of creating a leave-behind book that Brandon is coaching me to create as part of my post-positioning process.

Of course my enhanced sales process has literally doubled my closing rates. I’m actually surprised now when someone doesn’t accept my bid unless I can tell when I’m with them that all they really want is the lowest bid and that’s rarely ever mine. Increased closing rates means more work on the production calendar and more money in the bank. I’m grateful I now have such a solid sales process based on the fantastic teaching in the APPC modules about this. I feel so much more confident when I go to do new estimates now. Customers tell me repeatedly how professional I appear and that’s one of the reasons they went with my company over the others, even though I was not the lowest price. Thank you for that, Brandon.

Another thing is that all that increased work means a need for hiring. APPC has an entire module just on the hiring process. For instance, Brandon has helped me shape Craigslist ads for employees and commercial subs that have produced a long list of new and potential hires. He’s presently helping me to create a better onboarding and training process.

Brandon also helped me to develop a support team. For many years I did it all. I answered the phones, I set all my own appointments, I kept the books, I did payroll. I worked too many hours and did not have enough time with my family. Developing a support team the way Brandon challenged me has recaptured untold hours for me and time for other, more important things. I now have an answering service that takes all the calls that I don’t want to answer, day and night. They go through a survey with new potential customers. They set appointments for consultations. They keep my calendar. I have a bookkeeper that does all my data entry in QuickBooks. I have a payroll solutions company to handle all payroll and taxes. I’m now in the process of working on hiring an office manager.

Here’s a big one, something I never would have done before joining APPC and later getting personal coaching by Brandon. I ran my first, what do you call those, customer reactivation campaign just two months ago. Brandon repeatedly teaches us that we have a gold mine in our list and that a satisfied past customer is much more likely to hire us again than a new customer who doesn’t know us. After hearing Brandon’s stories about other guys in the Academy who have done this and then hearing them talk about it on our monthly phone calls, I swallowed my introversion and I gave it a try.

I don’t even have a huge list, about 500 customers, but the results have been amazing. I’ve already bid $124,000 in new work from my repeat customers and I haven’t even met with everyone yet who asked me to come and take a look at new projects to provide estimates. I’ve closed contracts worth $51,000 in new work and we’re now busy fulfilling those contracts, so there’s a lot more money coming the next couple of months but of the jobs we’ve completed so far there’s already been $11,000 [UPDATE FROM KEITH: $23,252] in profits just from our customer reactivation campaign. I would never, ever have done this without Brandon’s teaching and challenge.

Here’s the last thing, Brandon’s Platinum Coaching Program. It’s a one-on-one time with him twice a month. He provides a steady stream of fantastic ideas and accountability to keep me consistently moving forward. Brandon is an excellent sounding board to help me resolve problems in real time to create new, more opportunities for work, to build out my team, and to make more money.

I wondered for a long time if joining Brandon’s Platinum Coaching group would be worth it. It seemed expensive but when I spoke personally to two other guys in the program, it pushed me over the edge to give it a try and I’ve never regretted a single dollar spent. I can absolutely say it’s worth it in numerous ways. I’m glad that I’m already a part of his Personal Coaching Program because if it isn’t already filled it soon will be. I’d much rather be making the extra money I’m making now than sitting on a waiting list wishing I was doing so. Though it’s not inexpensive, Brandon’s coaching program easily pays for itself in multiplied
ways.

I’ve already paid for the whole year just from my customer reactivation campaign.

So, Brandon, thank you. Thank you for helping me make my business multiple times more successful in the last two years. I’m super grateful.

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
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"The Secret Systems for Easy Re-paint Profits" Finally Reveals

  • Why 99% of typical marketing and advertising done by painting contractors doesn't work and is a complete waste of money

  • The 7 elements that turn boring marketing pieces into reliable lead-generators for the very best high-paying customers

  • 4 strategies for increasing your prices that leave your customers happy to pay more than they would otherwise

  • Where to find the "hidden goldmine" sitting right under your nose, day-after-day that could put huge profits in your bank account in a matter of days

  • 5 proven methods for "owning" the best high-end neighborhoods and being "the painting contractor" who is referred again and again

  • A simple 6-step process for being first-in-line for large, commercial repaint jobs that is set-it-and-forget-it for BIG paydays

  • How to attract the best paying customers while "scaring away" the penny- pinching-nitpickers who make your life miserable

  • And other effective strategies that will have your production schedule booked solid with high-margin, low-stress painting jobs week after week after week

What Painting Contractors Are Saying!