Painting Contractor Keywords & Content Strategy

Painting Contractor Keywords & Content Strategy

Painting contractor keywords are essential for getting your website found online. However, if you do not have the correct content strategy to support the right keywords, no one will ever find your painting company’s website.

That’s why it is essential to design your painting website, page-by-page, with the understanding that each individual key-word-focused page is like “hook” for a particular kind of “fish.” If you try to be all things to all people, you’ll end up being nothing to nobody.

They’ll get there and there might be like a word or two about industrial painting, or cabinet staining, or painting, or a deck staining. There might be a word or two or a bullet or two, but there’s not enough content on the page, even for the search engine or for a human to go, “Wow, this is something they really know about.”

Instead of trying to commingle all that stuff and be cheap about your content, you need to write an entire page that is about cabinet painting in Chattanooga, Tennessee. There needs to be a picture that’s labeled cabinet painting, and it needs to have all of the markups in there. You need to have keywords in there that are about cabinets, and painting, and staining, and cabinet doors, and cabinet drawers, and things that you think might be relevant. Perhaps you even have a video in there where you explain a little bit about it, put it on the page, link it back.

Each page targets a painting company keyword.

Then, with all of the markets that you do there, you want to put your citations and everything in there. You really want to have about 500 to 800 words of content specifically about this. Same thing with industrial paint. Same thing with deck staining. There are two elements, right? There’s the search term, right? Which is really in one of two categories, either the service you provide or the name of you as a service provider.

Painting Contractor Keywords Guidelines: You know, Industrial Painters is different than industrial painting, or it could be apartment painting. That’s a bad market. Forgive me for even mentioning it. Or it could be strip center painting or a hospital painters, all that stuff, the search terms. Then you also want your geo modifier, where is it that you’re wanting to be found for that particular term, and you build out the page.

Now, what you will want to do is to go real cheap on your content and to try to spread a little bit of content over a handful of pages and hope you get found. Well, it’s just not enough information for the search engines to find you. If you need assistance with this, if you have questions, feel free to contact us at 423-800-0520.

Especially if you’ve got a very beautiful painting website design that nobody finds and it’s not generating the leads that you want, we can help you with that. But if you’re doing it on your own, or if you’re even having someone else do it, make sure that you spend the time and money to create the content, because you need different hooks for different fish, and every hook is going to catch a certain type of fish.

Don’t try to be all things to all people. In the end, you’ll end up being nobody to no one. Your painting contractor keywords should be specific and focused.

Brandon Lewis with Painters Academy and Painters Weekly saying, “Go out there and invest in your online digital real estate and get found.” Take care.

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
Art Snarzyk
Art Snarzyk
19:17 23 Aug 19
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone their skills further. Brandon and his team have effective processes and strategies for their members. His tenacity and directness is only matched by is truly apparent desire to help people succeed in business so they can be happy in life.As someone who attends many contractor events nationwide, I think the most compelling thing about APPC is that I have not met many of these members in various other places I've visited......APPC's credibility speaks for itself when one recognizes that a strategic consulting and marketing company is actually effective at attracting members that other organizations do not / cannot.Keep up the great services you provide our industry!read more
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