In today’s digital age, the internet has become a critical stepping point for buyers. Developing a reliable digital marketing campaign is an essential investment for painting contractors to reach online leads. That’s why The Academy for Professional Painting Contractors released a brand new report detailing digital marketing secrets from the nation’s leading experts.
These commercial strategies, which apply exclusively to painting contractors, focus on those painters who are disappointed with their ability to generate high-quality painting leads online. Written by APPC Founder Brandon Lewis, In-House Digital Specialist T.C. Cox, and In-House Digital Director John Scofield, our free guide will help you get discovered locally, generate repeat and referral business through digital marketing tactics, use your website for sales re-positioning, and increase estimate request conversions.
What’s Inside Our 100% Painter-Focused Digital Marketing Guide?
In our guide, you’ll learn how to solve your digital marketing problems without reinventing the wheel. Sometimes, it’s the little things that can make the biggest difference. Here are just a few of the essential, little-known truths you’ll discover by reading our free guide.
5 Reasons Clients Leave Your Painting Website
Leading a customer to your website is only half the battle. Once they’ve made it onto your site, closing the sale is the ultimate goal. A confusing or frustrating website makes it that much harder to convince a customer to request an estimate. In our free guide, you’ll learn some of the most common reasons why clients leave your website, the smartest tricks to evaluate its attractiveness and efficiency, and how to make sure your site is both easy-to-use and aesthetically pleasing.
The #1 Strategy for Creating Repeat and Referral Leads
Your clients are the most fundamental part of your business, so it’s crucial that you have a good relationship with them now and in the future, even after you’ve finished the job. We’ve provided a few tips and tricks that will have your clients coming back for bonus paint jobs and referring their friends and family to your business. Learn the number one strategy for creating referrals and keeping a strong customer base by reading our free guide.
4 Ways Your Painting Website Can Help You Close a Sale
The stage after a client has requested an estimate but before they’ve completed the sale is critical. Most painting contractors fail to properly take advantage of this period of time, which can ultimately lose them the sale. Applying appropriate techniques when it comes to timing, communication, and delivery is essential. Learn more by reading our free guide.
5 Secrets for Getting Found in the Local Map-Pack for Painters
Whenever a customer pursues a local service online, search engines display a map alongside the organic search results. Only a select few businesses are exhibited in the pack, so competition for those limited spots is high, especially for customers utilizing smaller mobile devices with less space on the screen to display results. Optimizing local search results is vital if you want your painting business to be discovered. In our free guide, we’ve outlined five of the best strategies for local painting business to appear at the top of search results.
Painter’s Academy Provides Essential Resources for Painting Contractors
At The Academy for Professional Painting Contractors, we understand how tough it can be to generate painting leads. It can be even more difficult to close a sale and, ultimately, create and keep a strong relationship with your customers. If you’re confused and disappointed with your ability to generate high-quality painting leads, you’re not alone. Producing an optimal digital marketing strategy for a painting business can be difficult and it’s sometimes hard to know where to start. Our free guide will provide you with industry secrets and commercial strategies from experts who know how to take your business to the next level.
Our battle-tested leadership team of panting specialists is ready to help you grow your business. We focus exclusively on helping our members increase their profitability in the residential and commercial repaint markets. To learn more about The Academy for Professional Painting Contractors, give us a call at (423) 800-0520 or fill out our contact form today!