Commercial Digital Marketing Diagnostic Step 1 of 13 7% Name* First Last Company Name* Mobile Phone*Best Email Address* Address*Physical Address of Business Street Address Address Line 2 City AlabamaAlaskaAmerican SamoaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaGuamHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaNorthern Mariana IslandsOhioOklahomaOregonPennsylvaniaPuerto RicoRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahU.S. Virgin IslandsVermontVirginiaWashingtonWest VirginiaWisconsinWyomingArmed Forces AmericasArmed Forces EuropeArmed Forces Pacific State ZIP Code Please check all painting services that you provide:* Interior Painting Exterior Painting Condo Painting Fence Painting & Staining Industrial Painting Factory Painting Tank Painting Office Painting Drywall Repair Drywall Installation Pressure Washing Roof Coatings Epoxy Floor Coatings Concrete Staining Carpentry Repairs Wallpaper Removal Wallpaper Installation Do you offer other painting services not mentioned here?* When people search for painters in your PRIMARY metro-market or city, what city do they use as their "geo-modifier?" What is the largest city or area in which you are trying to compete? Search Example: "Painters Chattanooga, TN"Primary Market* What THREE "secondary markets" or cities would be good targets for your painting services? What cities, other than your primary market or city, have a good population and HIGH MEDIAN INCOMES? They do not have to be inside your home county. Please list them all starting with the BEST CITY FIRST.Market 1* Market 2* Market 3 What is your average job size from a sales revenue standpoint? For example, the nation-wide average is approximately $3,200. (commercial is larger and more wide-ranging)* What is your average gross profit per job? For example, the nation-wide average is approximately 45-50%. So using the example above, the average nation-wide gross profit ranges from $1,440 - $1,600.* On average what is your sales closing rate for written estimates?* Annual Gross Profit* Which of the following claims could you make in good faith about your painting services or company? If you feel like you could make a SIMILAR claim to the one written below, please give us details so we can help you craft a more compelling online message.Select Statements That Apply To Your Business* 100% Background-Checked Painters You Can Trust 100% Customer Satisfaction Written Guarantee 3 Year Iron-Clad Written Warranty On All Products and Workmanship You Don't Pay One Cent Until The Job Is Complete And You Are Satisfied Our Unique Painting Process Helps Eliminate Messes and Mistakes Courteous, Clean & Caring Painters You'll Love Fully Licensed and Insured Elaborate or Explain Any Of The Above*What Else Sets Your Painting Business Apart That Would Matter to a Potential Client?* Have you received any rewards or recognition for your company or personal achievement that could be highlighted to a potential client? Any articles in local or industry publications?*Do you have any affiliations that would make a potential client trust you more than the typical painting contractor? Think BBB, Chamber of Commerce, Etc.?*Do you have any specific licenses or certifications that would better qualify you? Think contractor's licenses (if required in your state), lead certifications, safety trainings, etc* Do you currently have a website? If so what is the URL?* How much do you spend monthly on digital marketing? (i.e. PPC, Home Advisor, Thumb Tack (all the other home sites), SEO companies etc.) Which sites do you use?* How do you currently go about collecting online customer reviews on a monthly basis? Do you do anything that's programmatic besides casually and occasionally asking your clients to review you in an informal manner?*Do you have any cumulative reviews on Google, BBB, Yelp, Facebook, or through a lead-service that could be highlighted in your digital marketing? Think 4.5 stars or above?* Please indicate all the ways you pre-position your painting business with the client after the estimate is requested but before you arrive through digital media:* An initial manual email explaining what to expect and how our people, processes, and product knowledge are superior to the typical painting contractor Auto-responder email sequence (3-days after day one) that highlights key differences, customer testimonials, and company information before and after we present the estimate Text reminder of the appointment with shortened URL's driving the client to important information and proof that differentiates our company Do you have any video testimonials from your past clients? If so, how many are there and where are they currently stored?*Do you have pictures of your satisfied clients standing beside your painters along with a testimonial? If so, how many do you have and where are they stored?*Do you have a bank of customer testimonials that are "off-line?" If so, what form are they in and where are they stored?*Do you have before and after pictures of completed projects? If so how many are there and where are they stored?* Do you have a recent company picture of all employees to help build trust and personalize your painting business along with a company bio?* Yes No Do you have a picture of you and your family and an owner bio you could use to emotionally connect with a potential client?* Yes No Do you have a picture of your crew leaders and a brief bio to help potential client feel more comfortable with the people that will be in their home?* Yes No How many past clients have ever paid you for your painting services?*Where is their name, phone number, email address, and mailing address stored? Digitally or in hard-copy files?*Do you use an emailed monthly newsletter to stay in touch with past clients and unconverted leads in order to drive repeat and referral business?*If YES, can you email a copy to onlineleads@paintersacademy.com so we might see if there are ways to improve it or take the task off your place entirely?*Do you run customer reactivation campaigns back to past clients and unconverted leads? If so, when and what is involved?* Do you post to your company Facebook page consistently? If so, how consistently?*Do you run Facebook Custom Audiences back to your existing clients with paid advertising?* Do you add blog content to your website consistently that's relevant for local search? Please indicate yes or no and the frequency.*Do you currently use your website to recruit and hire professional painters? If so, how?*Do you have any questions about marketing your painting business digitally or using digital resources to help close more painting sales? Anything that we might have left out or failed to mention that you would like to discuss with us?*CAPTCHAEmailThis field is for validation purposes and should be left unchanged.
