Painting Contractor Keywords & Content Strategy

Painting contractor keywords are essential for getting your website found online. However, if you do not have the correct content strategy to support the right keywords, no one will ever find your painting company’s website.

That’s why it is essential to design your painting website, page-by-page, with the understanding that each individual key-word-focused page is like “hook” for a particular kind of “fish.” If you try to be all things to all people, you’ll end up being nothing to nobody.

They’ll get there and there might be like a word or two about industrial painting, or cabinet staining, or painting, or a deck staining. There might be a word or two or a bullet or two, but there’s not enough content on the page, even for the search engine or for a human to go, “Wow, this is something they really know about.”

Instead of trying to commingle all that stuff and be cheap about your content, you need to write an entire page that is about cabinet painting in Chattanooga, Tennessee. There needs to be a picture that’s labeled cabinet painting, and it needs to have all of the markups in there. You need to have keywords in there that are about cabinets, and painting, and staining, and cabinet doors, and cabinet drawers, and things that you think might be relevant. Perhaps you even have a video in there where you explain a little bit about it, put it on the page, link it back.

Each page targets a painting company keyword.

Then, with all of the markets that you do there, you want to put your citations and everything in there. You really want to have about 500 to 800 words of content specifically about this. Same thing with industrial paint. Same thing with deck staining. There are two elements, right? There’s the search term, right? Which is really in one of two categories, either the service you provide or the name of you as a service provider.

Painting Contractor Keywords Guidelines: You know, Industrial Painters is different than industrial painting, or it could be apartment painting. That’s a bad market. Forgive me for even mentioning it. Or it could be strip center painting or a hospital painters, all that stuff, the search terms. Then you also want your geo modifier, where is it that you’re wanting to be found for that particular term, and you build out the page.

Now, what you will want to do is to go real cheap on your content and to try to spread a little bit of content over a handful of pages and hope you get found. Well, it’s just not enough information for the search engines to find you. If you need assistance with this, if you have questions, feel free to contact us at 423-800-0520.

Especially if you’ve got a very beautiful painting website design that nobody finds and it’s not generating the leads that you want, we can help you with that. But if you’re doing it on your own, or if you’re even having someone else do it, make sure that you spend the time and money to create the content, because you need different hooks for different fish, and every hook is going to catch a certain type of fish.

Don’t try to be all things to all people. In the end, you’ll end up being nobody to no one. Your painting contractor keywords should be specific and focused.

Brandon Lewis with Painters Academy and Painters Weekly saying, “Go out there and invest in your online digital real estate and get found.” Take care.

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George Hamby
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I have been watching multiple videos over the past two or three years. As I watch these videos I get inspired to try to step my...
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Brandon has great insight and content in the painting industry. He definitely has the pulse on the industry. His insights has helped me tremendously in...
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