Is Pay-Per-Click the Answer to Getting Your Painting Business Found Online?

Is Pay-Per-Click the Answer to Getting Your Painting Business Found Online?

In the Painting Business, we rely heavily on a few things. Obviously, we rely on quality painters, trusty equipment, best practices, and a plethora of other facets unique to the Painting Business world.

There is one process, however, that is essential to any business structured the way our Painting Companies are: we have to close sales.

The Painting Contractor Sales process, at its core, much like every other sales process, we know consists mainly of three things:

  1. Marketing;
  2. Leads;
  3. Closing;

We also know one very harsh truth: getting painting leads can be tough.

In a DIY Age, tons of homeowners are choosing to paint their homes and businesses themselves. While you can scream up and down that it’s a ton of work, it takes special equipment, and that it’s incredibly difficult to do well without experience, homeowners are excited to get on YouTube to save money by doing things themselves.

So, we know, then, that people who go searching for Painting Contractors in 2019 are already serious about hiring one.

We also know that in 2019, people WILL find their next painter online.

So, you’ve got a painting website, you’re posting pictures to Facebook, and your nephew is managing your LinkedIn profile.

There’s just one problem: you’re not getting online leads.

Then you overhear some “Marketing Guru” talk about the “Holy Grail” of online marketing: Pay-Per-Click.

What is Pay-Per-Click (PPC)?

Pay-Per-Click is a great way to get noticed in the search engines as quickly as possible. If you think of it in racing terms, PPC is the sprint in the digital marketing race.

Simply put: you pay a Search Engine (e.g. Google) for “Ad space.” You select a “bid” that you are willing to pay for a higher position on the results page. Each time someone clicks on your ad, you pay that Search Engine a certain amount. Higher positions mean higher bids (more money per click).

We’ve all seen these. You go to Google and type in, “restaurants near me.” The first few results you see on the top of the first page have those little green letters next to the links: “Ad.”

First, these companies can potentially get higher visibility and traffic, and therefore more leads. Sound appealing? Of course.

Second, most of us probably sense that these companies have a certain level of credibility or legitimacy.

But, why would an ad make a company seem more legitimate?

The answer: Because they are at the top of the first page

Theoretically, if your company can afford the likely excessive costs of paying for PPC, they must be at least efficiently managed, but most likely very well off financially.

So, we’ve seen the pros of pay per click…but what are the cons?

We already know that it’s expensive. If you’re the top result on the front page of Google, and you’re paying anywhere between $5 to $20 per click, can you afford to keep up? Bearing in mind, of course, that clicks do not equal sales. In fact, the majority of your clicks can be tire-kickers, spambots and even your competition which leads to you only spending money not getting qualified leads. Beyond the click, you must have an informative, tested sales process that leads to closing sales.

If your conversion rate for sales is 30%, and you’re paying $20 per click, you’ve got to bring in some pretty high numbers to make that make sense.

And trust us, there are companies out there that can afford this, and they aren’t your local neighborhood painting contractors. When you use pay-per-click, beware the second con: competition.

A little competition is healthy, right? That’s what they always said in little league. But when using pay-per-click, you’re automatically inserting yourself straight into the majors. Could your local minor league baseball team go up against the Yankees and expect to win?

No offense to your minor league team, but there’s just one fact we can’t ignore: the Yankees have money, power, and resources that your local minor league team doesn’t.

Similarly, your local painting outfit can’t compete with the national giants: CertaPro, Fresh Coat, etc. They have the money, power and resources to make pay-per-click make financial sense. If you choose pay-per-click, giant companies can and will gladly outbid you.

Lastly, PPC is a complicated process. It’s something that takes constant monitoring and updates, and has to be based around optimal timing, targeted audiences, and a slew of other data-driven specifics. Unless you know how to optimize pay-per-clicks, you’ll have to hire someone who knows what they’re doing, which only adds to your cost and to your list of managerial duties.

PPC can be a help or a hindrance. If you have a budget that you are willing to risk and you have the knowledge to create a campaign that is not thrown together but researched, tested and then retested; it can help you get a quick leg up on your competitors. But there is a steep (and expensive) learning curve to PPC, which means you will pay through trial and error or through a PPC professional.

So, what’s the secret here? If I can’t afford pay-per-click, how can I get online leads for my painting company?

The answer isn’t necessarily simple but growing your painting business’ online presence involves something called organic search optimization. By making relevant, trustworthy, and consistent websites, webpages, Google My Business listings, consistent and quality social media posting, etc., you bolster Search Engines’ opinions of your quality and trustworthiness.  And, you’re gaining it organically instead of paying for it.

Need help optimizing your paining business’ online presence? APPC’s Web Services specializes in just that and can help get your painting business the credibility and leads it needs.

Click here to find out more.

The Online Secrets of Top-Performing Painters!

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Office Admin
Office Admin
13:36 14 Sep 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Stephen Blauert
Stephen Blauert
13:21 13 Sep 18
Brandon definitely does A+ work! We met Brandon at a conference where he held a workshop on marketing for painting companies. We signed up for his coaching program on the spot, and he has helped us steer our company out of low-profit new construction to higher-profit repaint and residential work. We have always struggled to generate commercial painting leads, and Brandon has made that process simple and streamlined for us. We wholeheartedly recommend Brandon and his team. If you are a painting contractor you NEED to check out what he offers.read more
Brent Coffy
Brent Coffy
01:41 07 Sep 18
Amazing organization that is quickly moving to the forefront of the painting industry! Brandon KNOWS his stuff. He is innovative, yet has a keen knack for combining every form of marketing and sales techniques. He truly understands the power of utilizing everything from the latest in social media marketing, to video, to "old school" mail. Speaking of mail.... he will "read yours" if you give him 5 minutes...lol! But, he will also quickly set you on a path that takes you from struggling in your business - toward success!read more
Jonathan Webb
Jonathan Webb
01:15 17 Sep 18
The APPC is a fantastic source of information, tactics, techniques, and procedures that will prove invaluable to any paint company owner who is interested in growing his business and increasing profitability. I highly recommend Brandon's programs, and as someone who has attended his invaluable presentations on marketing and recruiting, as well as his education about the "business end" of paint company ownership, I can give my highest and unconditional recommendation for these business development services. There is no better source of paint-company specific business information out there.read more
Jeff Nestle
Jeff Nestle
23:00 07 Sep 18
The materials for the Academy for professional painters is top notch. I have found this information to be helpful for anyone in the painting industry. If your brand new to the business you will be miles ahead if you follow the program and instructions as given. As a seasoned painting contractor with over 40 years experience I have found that Brandon's information has been helpful and many ways and I would recommend to anyone looking to improve the quality of work and the bottom line to definitely be part of the program. J A Nestle with champion decor and Coatings Phoenix AZread more
Tim Perryman
Tim Perryman
17:50 22 Sep 18
We are a Platinum member with the APP. Brandon Lewis is an outstanding coach! I have ran a painting business for more than 25 years and I wish I had a resource like this when I first got started. He has changed my view and given me the tools to improve two key areas of our business - How to implement a professional sales process and how to recruit quality painters. We attended the professional painting summit last January in Florida. We were surrounded by painting contractors willing to share proven solutions to just about every problem painting contractors will face in their businesses. I'm looking forward to the one In Tennessee this coming January! Whether you are just getting started or have been running a large painting business for years, I would highly recommend you look into how the APP can help you fix those nagging problems we all face.Keep up the good work Brandon!read more
All-Pro Home Services
All-Pro Home Services
22:39 21 Sep 18
Brandon Lewis has great information and techniques for professional painters or contractors such as myself. I started in the paint business as a painter and two years later started working for myself. I knew how to paint but I have learned everything about sales business and marketing along the way. And customer service. Listening to Brandon Lewis really helped me to be a better business owner. Without sales and marketing you have no business. I was a painter and now I feel like I am much more of a business owner and a business professional. Thank you Brandon Lewis for your great work. And the academy for professional painting contractors.read more
Daniel Woodford
Daniel Woodford
02:29 20 Sep 18
Hi Dan here, Have a Painting business in the North East. I have been working with Brandon for 2 1/2 years. Sales were at 200k when I started and up to 1.3M at this point while tripling my bottom line. He's made me a believer. Results do speak. Highly recommend you call him if you have a Painting business that hasn't been paying you what you deserve and are ready to turn things around!read more
runner 96
runner 96
01:01 13 Sep 18
Brandon has lead us to some GREAT processes for getting into the commercial world as well as staying in touch with past clients. Our business has steady grown 25-25% each year since working with him.read more
Toliver Painting
Toliver Painting
18:45 19 Oct 18
Been working with this marketing coach for 3+ years and seen phenomenal results. This Painting business coach has helped me keep painters in Missouri busy through the slow winter season and more than tripled our painting company's size. Don't settle for online painting leads that go nowhere. If you are a painting contractor who wants to leave more for your family than a garage full of used paint and some tools for a garage sale after you are gone, I recommend you contact Brandon ASAP. When it comes to help with marketing for painting companies, this is by far the best investment I have made in my painting business.read more
Matthew Rathgeb
Matthew Rathgeb
01:38 14 Sep 18
I had contacted the APP sometime in April of 2018. After 7 years in business I got tired of always running into the same issues in my painting business so I was looking for a “coach” of sorts to get some systems in place to promote growth for my business . After a lot of research I decided to join the APP and I am glad I did !!!! I can’t even put into words how helpful Brandon has been !! My business has increased 35% in the last 5 months and implementing his systems has made everything go much smoother . Especially the sales process !! I have never been so confident selling paint jobs in my life . Looking forward to continued growth and I would highly recommended the APP to any painting contractor !!read more
Art Snarzyk
Art Snarzyk
19:17 23 Aug 19
I've had the pleasure of attending APPC conferences and events. The contractors in attendance are high-caliber people and strong business owners willing to hone their skills further. Brandon and his team have effective processes and strategies for their members. His tenacity and directness is only matched by is truly apparent desire to help people succeed in business so they can be happy in life.As someone who attends many contractor events nationwide, I think the most compelling thing about APPC is that I have not met many of these members in various other places I've visited......APPC's credibility speaks for itself when one recognizes that a strategic consulting and marketing company is actually effective at attracting members that other organizations do not / cannot.Keep up the great services you provide our industry!read more
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